Ford adjusts price of F150 lightning lowering the price for premium:
CNBC: The new starting prices for the Ford F-150 Lightning will range from $54,995 for an entry-level Pro model to $92,995 for a Platinum Black trim.
The price adjustments come as EV companies attempt to balance slower-than-expected consumer demand with profits.
Imo the real story is here is American car companies are really bad at exporting. It's an excellent vehicle with keen buyers all over the world imo and no way to buy one locally in most of the world supported by a dealer or not.