Earbanean:Gurezaemon: It's a sad fact, however, that out of this list, I wouldn't be surprised that only the names Richie McCaw and Taika Waititi would be recognized by the average Joe or Jill in the street. I'm reasonably well-educated, and like to consider myself reasonably well-informed, but I frankly couldn't have told you who half of the people on that list were. I'm happy the other award-winners were recognized, but the social recognition that sportspeople have cannot be understated.
Yeah, but name recognition isn't the same thing. Kim Kardashian would probably trump all these on recognition, but that doesn't make her a hero to anyone. I seriously hope it doesn't...
I agree 100%. The awards may go a small way towards rectifying the unbalance, but as long as average people spend a lazy Saturday watching sport on TV instead of documentaries about science, medicine, or the arts (or more to the point engaging in these activities directly), then I don't hold out a lot of hope that society as a whole will improve.


