XT Network is the name / branding for Telecom's new mobile network

Forums › Spark New Zealand (including Skinny and BigPipe) › XT Network is the name / branding for Telecom's new mobile network

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#208635 22-Apr-2009 18:51

sleemanj: Ad featuring Richard Hammond just aired on TV3 for testdrive.co.nz - site is hammered though.

Just watched it online. Very sexy. Wonder how much this add cost them?

Generally known online as OpenMedia, now working for Red Hat APAC as a Technology Evangelist and Portfolio Architect. Still playing with MythTV and digital media on the side.

profrink

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#208637 22-Apr-2009 18:54

Have known about the rebranding that was going to take place for a while now, but wasn't aloud to know the name. XT NETWORK it is.......

Damager

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#208638 22-Apr-2009 18:54

Hammond's holding the same Sony Ericsson phone as per the Telecom T-Day website...

- Telstra HTC Touch Pro2 - Energy ROM WM6.5.5 20 Oct/Cyanogen Mod Froyo 2.2 - R.I.P
- AT&T Galaxy S Captivate 16GB on XT (now with brother)
- Samsung Galaxy S2 on XT- Runs ICS 4.0.3 Resurrection Remix 9.2
- Business Hours - Work In The Electricity Industry, After Hours - DJ/Turntablist - Will Scratch Vinyl For Free'
- What's next??? S3?

sleemanj

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#208639 22-Apr-2009 18:54

freitasm:
Just look at the source for that page and it has Telecom in some places.

I don't think they are trying to hide themselves, just a marketing policy to separate the businesses so that you don't confuse the punters, otherwise they'll be showered with "what are you doing to my phone, do I have to buy a new phone, blah blah blah whine whine whine" type support calls.

As for the source of that page, they could do with tidying it up a bit! scripts dumped outside the html element, huge stylesheet inline, huge script inline.

---
James Sleeman
I sell lots of stuff for electronic enthusiasts...

scottjpalmer

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#208641 22-Apr-2009 18:58

sleemanj: I don't think they are trying to hide themselves, just a marketing policy to separate the businesses so that you don't confuse the punters, otherwise they'll be showered with "what are you doing to my phone, do I have to buy a new phone, blah blah blah whine whine whine" type support calls

Much like Telstra's Next G in Australia, but even more isolated, so far anyway.

Much better than Vodafone's "3G" disaster where not all 3G phones can use their "3G" network everywhere due to different frequency bands.

steve98

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#208644 22-Apr-2009 19:07

Very very slick. Good one Telecom!

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nzbullet

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#208646 22-Apr-2009 19:19

Love the new mobile branding Telecom! As said before they are not hiding from anything, BT did the same when changing BTCellnet to O2 in the UK. It's for marketing purposes and I think it's great. I have noticed the Network name when you search for networks on your phone still says 'Telecom NZ', hopefully they will change this to 'XT', 'XT Network' or 'XT Mobile' to keep everything the same.

Anyway roll on May!

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nzbullet
Note: My thoughts and comments are my own and not of anyone else including my employer

jermsie

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#208651 22-Apr-2009 19:35

nzbullet: Love the new mobile branding Telecom! As said before they are not hiding from anything, BT did the same when changing BTCellnet to O2 in the UK. It's for marketing purposes and I think it's great. I have noticed the Network name when you search for networks on your phone still says 'Telecom NZ', hopefully they will change this to 'XT', 'XT Network' or 'XT Mobile' to keep everything the same.

Anyway roll on May!

Would have been great if it was NZComm's announcement! Haha.

The XT logo isn't very stimulating...

– J

matt45

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#208652 22-Apr-2009 19:37

Would have been great if it was NZComm's announcement! Haha.

The XT logo isn't very stimulating...

yea ture but nither is microsofts logo, and look how much they are worth lol.

nzbullet

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#208656 22-Apr-2009 19:55

jermsie:
Would have been great if it was NZComm's announcement! Haha.

The XT logo isn't very stimulating...

Why? Why would it be better for it to have been NZ Comms announcement? I don't understand that.

It's Telecom's announcement and it's great to see something different for the brand instead of a company name with 'NZ' or 'Mobile' tagged on the front or the end.

Obviously because it is Telecom there will be the usual 'telecom Haters' that can't/won't see this as a good thing. What would you like the logo to have been, it's an X and a T so why over complicate it? Personally I think it looks smart and clean.

Cheers
nzbullet
Note: My thoughts and comments are my own and not of anyone else including my employer

JAYJAY

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#208664 22-Apr-2009 20:28

Just wicked advert! Seen it a couple of times tonight. Looking forward to the XT Network.

It's good to see that there are competitors in NZ to the worldwide mobile giant that is Vodafone.

If as you are all saying, that it is Telecom's mobile network, then their advertising just grew up very fast.

Good Job!

Don't take life too seriously. Remember, no one gets out alive.

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jermsie

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#208675 22-Apr-2009 20:51

nzbullet:
jermsie:
Would have been great if it was NZComm's announcement! Haha.

The XT logo isn't very stimulating...

Why? Why would it be better for it to have been NZ Comms announcement? I don't understand that.

It's Telecom's announcement and it's great to see something different for the brand instead of a company name with 'NZ' or 'Mobile' tagged on the front or the end.

Obviously because it is Telecom there will be the usual 'telecom Haters' that can't/won't see this as a good thing. What would you like the logo to have been, it's an X and a T so why over complicate it? Personally I think it looks smart and clean.

nzcomms: because we've heard even less from them re their network.
If you're implying that I'm a Telecom 'hater,' well, I'm not.

I consider the logo a bit same-old with it's many dots and italic XT. This is just my opinion. At the end of the day, the product(s) they offer and for how much will grab people's attention, I'm just a visual person ;)

I do agree that the name is good. XT is short and sweet.

– J

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#208681 22-Apr-2009 21:18

Interesting to see the goods and services covered by the XT and X T trademarks.. I hope nobody else out there has anything that has the word XT or letters X T in it! :-)

telecommunication services; ISP services including Internet access services; access to fixed line and mobile communications networks; telephone, facsimile, telex, data transfer, message collection and transmission, radio-paging and electronic mail services; television and radio broadcasting and transmission services; IP telephony; electronic transmission of data, text, images, sounds and/or video; provision of digital content by telecommunications; provision of ringtones, alerts, wallpapers and screensavers downloadable over the internet or a telecommunications network to computers, PDAs and mobile phones; provision of wireless application protocol services including those utilising a secure communications channel; telecommunications security services including screening e-mails, software, and other digital communications for viruses; filtering email and other digital communications for spam (unsolicited digital communications); provision of telephone directory services; hire, leasing and rental of telecommunications equipment and apparatus; audio and video conferencing services and video telephone services; value-added network (VAN) services; wide area network (WAN) services; local area network (LAN) services; provision of access to the internet via wireless hotspots; metropolitan area network (MAN) services; communication by computer terminals; operating electronic chat rooms; providing electronic bulletin boards; news agency services; transmission of news and current affairs information (including weather and sport information); advisory, information and consultancy services relating to all the aforesaid

telephones; mobile phones; apparatus for recording, transmitting and reproducing sound and images; telecommunications hardware and software; facsimile, telex, telephone, telegram, modem, network and Internet hardware and software; hardware and software for transmission, transfer or receipt of audible, visual and audiovisual content; apparatus and instruments for the processing, transmission, storage, logging, reception and retrieval of data being in the form of encoded data, text, audio, graphic images or video or a combination of these formats; personal digital assistants; computers; electronic navigational and positional apparatus and instruments including global positioning systems; satellite navigational and positional apparatus and instruments; computer software for games; computer software for retrieval of data; computer software for systems management; computer software for database management; computer software for e-mail and instant messaging; computer software for scanning email, software and digital communications for viruses; computer software for isolating and destroying viruses; computer software for filtering spam (unsolicited digital communications); computer software for word processing; computer software for computer aided design; computer software for locating people and items including vehicles, chattels and locations; downloadable publications; downloadable digital media content including video, music and images; downloadable wallpapers and screensavers for computer screens or mobile phone displays; downloadable animated active wallpapers or screensavers for computer screens or mobile phone displays; downloadable musical sound recordings; downloadable alert tones and ringtones; DVDs and CD-ROMs, including pre-recorded DVDs and CD-ROMs; recorded media containing telecommunications related information and data; digital and magnetic devices able to store and/or process information, including those containing integrated circuit cards and/or memory chips, including smart cards, telephone cards, and SIM cards; batteries and battery chargers; parts and fitting for the aforesaid goods; manuals for all the aforesaid goods, bundled and sold as a unit therewith

zocster

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#208682 22-Apr-2009 21:24

cool advert builds up anticipation.

krizzle

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#208683 22-Apr-2009 21:35

does anyone know what the laptop/netbook thing is at the end of the ad?

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