Telecom New Zealand to be renamed Spark

Forums › Spark New Zealand (including Skinny and BigPipe) › Telecom New Zealand to be renamed Spark

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#991636 21-Feb-2014 09:27

I guess the top staff will be called Bright Sparks and the bad ones fizzers

YadaMe

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#991637 21-Feb-2014 09:27

Hopefully they spend a bit of money on the back end, really annoying how they call everything calls on the bill e.g. from my last bill:
559 Mobile data calls
51 text messaging calls

MikeB4

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#991639 21-Feb-2014 09:29

I like what they are doing, a good way to break from the bureaucratic monolith Telecom still is, they just need to get rid of all the lawyers now.

NZCrusader

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#991640 21-Feb-2014 09:30

Well guess the Telecom NZ name will be up for grabs eventually then.

I think Telecom is a better name than Spark.
People are more familiar with the brand and it has a good reputation these days since the crap CEO Theresa Gattung left.

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Demeter

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#991641 21-Feb-2014 09:31

I like the new name! When Gen-i rebranded the absorbed Computerland franchises it took a while, but the overall rebranding made it far more recognizable. Plus my Gen-i shirts were so much cooler than the Computerland ones :P

The Telecom name has a staid, stodgy sort of connotation to me - Spark is definitely more fun.

MikeB4

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#991642 21-Feb-2014 09:33

Demeter: I like the new name! When Gen-i rebranded the absorbed Computerland franchises it took a while, but the overall rebranding made it far more recognizable. Plus my Gen-i shirts were so much cooler than the Computerland ones :P

The Telecom name has a staid, stodgy sort of connotation to me - Spark is definitely more fun.

Yep

robjg63

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#991643 21-Feb-2014 09:37

Great idea.
They need to get away from that Telecom noose!

Its amazing how many people still havent got that Telecom dont own or have anything to do with 'the network' (Chorus) anymore - and havent for years. Still hear people blaming 'telecom' for anything that ever happens.

Changing the name away from Telecom may help it be identified differently.

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loceff13

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#991644 21-Feb-2014 09:42

It's an odd name for a company that's really been behind the curve in recent history(vdsl, voip etc) for whatever reason(protecting other revenue streams presumably).

As for ShowmeTV/streaming what they need to do is partner with Sky and TVNZ for digital rights because without those big shows both hold it's dead in the water for targeting the people who already download/stream TV.

Sidestep

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#991645 21-Feb-2014 09:46

Great idea! “Spark”s a bit sucky, and will date quickly, but “Telecom” is so 90's
.. and is associated in my mind with the monopolistic uncaring faceless organisation... that it was :) not so long ago...
“Xtra” was a good try but now's associated with Yahoo and compromised email..

JamesL

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#991646 21-Feb-2014 09:47

Demeter: I like the new name! When Gen-i rebranded the absorbed Computerland franchises it took a while, but the overall rebranding made it far more recognizable. Plus my Gen-i shirts were so much cooler than the Computerland ones :P

The Telecom name has a staid, stodgy sort of connotation to me - Spark is definitely more fun.

Gen-i's name hardly inspires good thoughts either, having worked there previously, maybe they should rename to Spark-i. I was at cland during the tail end of the merger and if anything it just killed the culture there :P

Not a fan of Spark, like its scribble logo it says to me they got a bunch of 5 year olds in a focus group to come up with a logo and now name...

michaelmurfy

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#991647 21-Feb-2014 09:47

This is a huge re-brand. Surely can't be real ;)

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nakedmolerat

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#991648 21-Feb-2014 09:47

loceff13: It's an odd name for a company that's really been behind the curve in recent history(vdsl, voip etc) for whatever reason(protecting other revenue streams presumably).

As for ShowmeTV/streaming what they need to do is partner with Sky and TVNZ for digital rights because without those big shows both hold it's dead in the water for targeting the people who already download/stream TV.

For me, they have to come out better than sky, at least equivalent to overseas based subscription (hulu Netflix amazon etc). If all they do is just reselling Sky, I'm not interested in it at all. I guess if you're sports fan, you'll still want sky

NonprayingMantis

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#991649 21-Feb-2014 09:48

loceff13: It's an odd name for a company that's really been behind the curve in recent history(vdsl, voip etc) for whatever reason(protecting other revenue streams presumably).

As for ShowmeTV/streaming what they need to do is partner with Sky and TVNZ for digital rights because without those big shows both hold it's dead in the water for targeting the people who already download/stream TV.

Agree on VoIP, but telecom launched vdsl before Vodafone, slingshot, or orcon. The three biggest other ISPs.

And I doubt sky or tvnz has much in the way of digital rights. That suggests they are paying for something g they aren't using, which would be silly.

Panacea

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#991650 21-Feb-2014 09:53

So grammatically, Spark is a verb (and a noun). Changing the name indicates Telecom's intention to be a company of action and innovation. This is a very smart marketing strategy IMO, especially in light of the recent branding of their broadband products (Ultra Fibre and Ultra VDSL) and the announcement of their pending ShowMeTV service. Nice work Telecom.

huckster

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#991651 21-Feb-2014 09:56

Panacea: So grammatically, Spark is a verb (and a noun). Changing the name indicates Telecom's intention to be a company of action and innovation. This is a very smart marketing strategy IMO, especially in light of the recent branding of their broadband products (Ultra Fibre and Ultra VDSL) and the announcement of their pending ShowMeTV service. Nice work Telecom.

I'm sure you meant nice work Spark. :-)

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