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BDFL - Memuneh
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Topic # 193718 21-Mar-2016 22:12
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Global music streaming giant, Spotify has praised its partnership with Spark as one of its most successful globally and has since penned a deal with the company extending its partnership for a further two years.


Founder and CEO of Spotify Daniel Ek said: "We love our partnership with Spark. It's helped produce some of the highest engagement we've seen worldwide from New Zealand music fans. I'm really glad we've renewed this partnership and we will keep working together to deliver for Kiwi fans and artists at the same time.”


In February 2014, Spark and Spotify partnered exclusively, giving customers Spotify Premium on selected mobile plans and access to more than 30 million music tracks every day.


Spark Home Mobile & Business General Manager of Marketing, Clive Ormerod said its partnership with Spotify is just one example of how the company is showing up differently for customers.
“Our partnership with Spotify truly reflects our ongoing transformation from a traditional telco to a provider of the digital services that make the lives of our customers a little easier and richer every day.


“Customers tell us they love music, that’s why we’re continuing to focus heavily in this space, by offering customers truly useful and amazing music experiences by including Spotify Premium on mobile plans, getting behind music festivals such as Auckland City Limits and giving customers exclusive access to international music acts through our partnership with Live Nation.” 


Ormerod says the deal with Spotify has helped the company offer customers extra value in a fiercely competitive market.


“Offering existing customers added value on their plans with Spotify Premium has helped us to differentiate ourselves in an incredibly competitive market and in just two years we’ve been able to increase our number of Pay Monthly mobile connections by over 120,000.”


How Spark customers are using Spotify on mobile:


  • In the last 12-months the number of customers using Spotify on their mobile devices has increased by around 125%. 
  • On an average day over 90,000 customers are using Spotify on their mobile devices. 
  • Customers love to begin and end the working week listening to Spotify with the most amount of customers using the service over mobile on a Monday and Friday.

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  Reply # 1517274 21-Mar-2016 22:27
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Glad to see the partnership extended. Just signed up to a Spark plan with Spotify. Really good deal, especially with the student bonuses.


• Spotify Premium
• 50 minutes
• Unlimited Spark Mobile calls
• 500 texts
• 1GB of data (includes 500mb student bonus)
• 2GB of Spark Wifi per day


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  Reply # 1517276 21-Mar-2016 22:33
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Glad it has been extended too, Good work on both Spark and Spotify's terms.


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  Reply # 1517291 21-Mar-2016 23:37
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Nice, always streaming Spotify to and from work


Love the Discover Weekly playlist too, finding so many new artists that way

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  Reply # 1517308 22-Mar-2016 00:06
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I came from 2D to Spark because of this exact deal months ago. 2 Degrees loss, is Sparks gain :)

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  Reply # 1517309 22-Mar-2016 00:13
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Even though I am with Skinny I love that Spark offers this only since I was able to take up the offer via my father who doesn't use this (he prefers Pandora and loading music on his phone from his collection). Glad it is still working well for them!

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  Reply # 1517651 22-Mar-2016 14:32
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Very happy this has been extended as I also came from 2degress for this deal!




Love the Discover Weekly feature.

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Ultimate Geek
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  Reply # 1517751 22-Mar-2016 16:10
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Feb 14. So that's over $300 it's saved me so far. Cheers Spark!

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  Reply # 1517779 22-Mar-2016 16:30
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I wish spark would include Spotify on their $39 pay monthly plan.


Am currently paying $29 for 150 minutes and Spotify.  I'd be willing to pay the $10 more for 300 minutes, but not at the expense of losing Spotify.

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  Reply # 1517806 22-Mar-2016 16:50
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Good news, I have it included with my Spark account however I think I use Spotify about every two months for a short time. It's free sort of so why not.

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Master Geek
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  Reply # 1519489 25-Mar-2016 09:02
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Good to hear about the extension...if or when Spark drops it I'll be switching providers.

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