The dumbest Stuff or Herald headlines (& other news media)

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#2526231 20-Jul-2020 21:35

neb:
Geektastic:
"will grow to capture 10 per cent of fresh white milk sales"

That sounds like marketing-induced wording, people take strong food cues from colour and form, for example "succulent Italian seafood filet" gets a much stronger reaction than "sea food filet", which in turn is much stronger than "fish finger", which is what it actually is. If some marketing guy managed to get "fresh white milk" into the story rather than just "milk" then they've earned their year-end bonus.

I’d have given him a bigger one for getting “fresh orange milk” in!

Fred99

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#2526300 20-Jul-2020 23:15

I guess there's a significant market for flavoured milk products. Seems to be quite a bit of it on the shelf at supermarkets. They probably don't call UHT treated / aseptic packaged milk "fresh", so I guess "fresh white milk" might be a reasonable description.

neb

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#2526302 20-Jul-2020 23:18

Geektastic: I’d have given him a bigger one for getting “fresh orange milk” in!

Naah, "milk, squirted out of a cow, accompanied by the taste of dried leaves boiled in water".

gzt

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#2526303 20-Jul-2020 23:21

Geektastic:
"will grow to capture 10 per cent of fresh white milk sales"

What other colours does fresh milk come in?

2ls available of
- Chocolate
- Strawberry
- Banana

PolicyGuy

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#2526349 21-Jul-2020 08:49

I think "fresh white milk sales" is a dairy industry technical term.
Probably inappropriate to use it in a general MSM news context, but if the person who wrote the original text for the article was a dairy industry insider, they would just use the phrase they always use. The problem comes from a 'journalist' failing to properly re-write the text, and the subeditor not noticing - if there was a subeditor.

gzt

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#2526717 21-Jul-2020 19:47

It's accurate. Some people above found it annoying. Can you suggest a better term or phrase?

floydbloke

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#2527087 22-Jul-2020 13:30

It's a hot-bed of crime in Dunedin https://www.stuff.co.nz/national/crime/300062778/police-called-to-dampen-down-neighbour-hose-fight :

man squirts neighbour with hose
two men acting suspiciously
a burglary
couch set on fire
speeding and parking infringements

Sometimes I use big words I don't always fully understand in an effort to make myself sound more photosynthesis.

PolicyGuy

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#2527162 22-Jul-2020 14:26

PolicyGuy: I think "fresh white milk sales" is a dairy industry technical term.
Probably inappropriate to use it in a general MSM news context, but if the person who wrote the original text for the article was a dairy industry insider, they would just use the phrase they always use. The problem comes from a 'journalist' failing to properly re-write the text, and the subeditor not noticing - if there was a subeditor.

gzt: It's accurate. Some people above found it annoying. Can you suggest a better term or phrase?

In the context, I think "milk sales" would have been an effective approximation for the MSM.
Yes, the dairy industry insiders would roll their eyes a bit and complain it had been dumbed down, but the average consumer probably doesn't consider flavoured milk, cream, yoghurt, UHT or custard as "milk". If you say "milk" to Joe/Jo Consumer, they think of the stuff in the plastic bottles that comes in dark blue, light blue, green and yellow varieties, i.e. what the industry cales "fresh white milk"
;-)

floydbloke

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#2527191 22-Jul-2020 15:04

PolicyGuy:

PolicyGuy: I think "fresh white milk sales" is a dairy industry technical term.
...

...

... I think "milk sales" would have been an effective approximation for the MSM.
...
;-)

I think the word 'fresh' was certainly relevant, as opposed to milk solids or powder or whatever the correct terminology for other forms might be.

Sometimes I use big words I don't always fully understand in an effort to make myself sound more photosynthesis.

elpenguino

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#2527460 22-Jul-2020 20:25

floydbloke:

It's a hot-bed of crime in Dunedin https://www.stuff.co.nz/national/crime/300062778/police-called-to-dampen-down-neighbour-hose-fight :

man squirts neighbour with hose
two men acting suspiciously
a burglary
couch set on fire
speeding and parking infringements

All in the same story?

Most of the posters in this thread are just like chimpanzees on MDMA, full of feelings of bonhomie, joy, and optimism. Fred99 8/4/21

Journeyman

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#2527732 23-Jul-2020 12:40

Photoshopped, but I couldn't resist.

Dingbatt

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#2528828 26-Jul-2020 09:04

Three killed after plane hits Germany home. (Stuff 26 Jul)

How about,

Three killed when plane hits home in Germany,

Three killed after plane hits German home.

Really, it’s not that difficult, is it?

“We’ve arranged a society based on science and technology, in which nobody understands anything about science technology. Carl Sagan 1996

pvjones

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#2529245 27-Jul-2020 08:31

elpenguino:
floydbloke:

It's a hot-bed of crime in Dunedin https://www.stuff.co.nz/national/crime/300062778/police-called-to-dampen-down-neighbour-hose-fight :

man squirts neighbour with hose

two men acting suspiciously

a burglary

couch set on fire

speeding and parking infringements

All in the same story?

When you’re 18 you do dumb things like setting
couches on fire, when you’re 68 you do dumb things
like squirting your neighbour with a hose!

SirHumphreyAppleby

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#2530802 29-Jul-2020 14:53

OneRoof, via NZ Herald... Biggest property turn-offs: 18 things that could derail a sale

Amongst the list of 18 things are, "Being too far from my family", "Nothing would turn me off a property", and a bonus 19th factor, "other".

neb

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#2530806 29-Jul-2020 15:00

SirHumphreyAppleby:
OneRoof, via NZ Herald... Biggest property turn-offs: 18 things that could derail a sale

Amongst the list of 18 things are, "Being too far from my family", "Nothing would turn me off a property", and a bonus 19th factor, "other".

Weeelll... that makes sense, they're reporting the results of a survey of 2K people, so all of those items are just what was reported on the survey, including "other" for uncategorisable replies.

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