Rikkitic:
It annoys me that our media keep presenting rugby as a news item. A thousand dead Israelis is news. A deadlocked US House pf representatives is news. Ram raids are news. Rugby is not news. It belongs in the sports section. It does not qualify as news.
The media's job is not to present news. It's to generate maximum return for their shareholders/board/owners and they do this by publishing material that generates the most advertising revenue.