Rikkitic:This is true in a much broader sense. Nearly everything done by the biggest is done better by smaller competitors. For example, third party Windows add-ons have always been far superior to the Microsoft defaults.
Jamie Zawinski did a good writeup on this many years ago, contrasting McDonalds with Jamie Oliver and why, in order to function, McDonalds ends up the way it has. Unfortunately I can't find it at the moment...