Nope its not a story from April 1st ...
Competitive grocer Supie disappointed suppliers asked it to up their prices
https://www.stuff.co.nz/business/131725226/competitive-grocer-supie-disappointed-suppliers-asked-it-to-up-their-prices
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Suppliers to online supermarket Supie have asked it to raise the shelf price of products despite it having no financial gain for suppliers.
The most recent Supie investor update from the board of directors said the store was doing well and had grown orders by more than 150% in less than three months.
But once section raised eyebrows.
“Supie is obviously making an impact, but we’re seeing the pushback from this with multiple suppliers reaching out to us concerned that our prices are competitive with the duopoly and demanding that we increase retail pricing, despite maintaining reasonable profit margins,” it read.
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