I'd go with the yeast paste having to be with something, Lettice or Cheese, preferably Lettice.
On its own nah not really.
I gather that Sanitarium has waged a campaign against import of small quantities of UK Wheetabix.
Despite it not being cost competitive or making any dent in sales.
So you are not licencing that and starting up in competition.
Apparently they all are an Australian invention?
https://www.news.com.au/finance/business/retail/weetabix-shipment-to-new-zealand-blocked-by-sanitarium/news-story/696f98f783e98c2c6083be43245ae348
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Weetabix, manufactured by UK company Weetabix Limited, is the British version of the original Weet-Bix. Both cereals were invented by Australian Bennison Osborne in the mid-1920s.
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