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323 posts

Ultimate Geek
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Topic # 150674 30-Jul-2014 12:06
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Unsurprisingly to me, Wheedle have finally pulled the plug.
A sad day, but they were never a competitor to Trademe. I have sold over the years hundreds of items on trademe but wheedle despite putting my same listings there only sold 4 items in several months.
I gave Wheedle my best shot but unfortunately they didnt: Due to sickness the owner Neil Graham could not keep an eye on his managers of wheedle, which IMHO was the main downfall. I wrote to them months ago expressing concern about their marketing approach and their reply was non-sensical. Chris Keal had a similar experience and says:
I asked Wheedle's managing director and day-to-day boss for a photo of him and his team in the office a couple of times, which I thought would humanise things, and give people something to identify with rather than knock. But nothing emerged
More here: http://www.nbr.co.nz/opinion/nbr-rich-lister-neil-graham-takes-10-million-bath-wheedle-closes
I believe the incompetent managers helped ruin what could have been a great competitor to Trademe. Also, the startup name Wheedle does not really give any idea of what the site was meant to be doing.

Trademe is doing damned well out of me last month I had to pay them commission of over $100 and this is quite normal for my trading. Add to that promotion fees and virtually no markup on freight. I'd welcome a competitor that provided the same market exposure.

Im just wonderning if anyone has had any experience with listing on ListSellTrade.co.nz ???
Be interested to know your experiences if any on this startup, which seems to be full of real estate and cars and a hodge-podge of components and few other listings.


Some folks reckon that NZ has only room for one trademe type outlet, but while trademe charge like a wounded bull, there is always room for competition IMHO as long as its done in an innovative way; Wheedle got it part right, and hats off to Neil Graham for giving it his personal best shot.
Kind regards,
Alistair.


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  Reply # 1098518 30-Jul-2014 12:06
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Hmmmm. Here we go.




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gzt

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  Reply # 1098537 30-Jul-2014 12:34
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Due to sickness the owner Neil Graham could not keep an eye on his managers of wheedle, which IMHO was the main downfall.

There was no main downfall. It was a textbook of fail in nearly all departments from technology to marketing. If there was a main downfall - having no idea how to manage the development of a software project, which is a bad thing if you are hiring the managers and or setting the project goals and parameters. They had no market momentum at any stage and if they had the tech side of it would have killed it time and time again.

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  Reply # 1098547 30-Jul-2014 12:45
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"Wheedle" to me, means to obtain under slightly dubious circumstances.... not exactly what you want to portray to customers. 
http://en.wiktionary.org/wiki/wheedle





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  Reply # 1098548 30-Jul-2014 12:49
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I feel like I'm being overly harsh above, but I guess that's because I know the amount he spent and therefore what he could have achieved with a skilled local team after spending a lot more time understanding the landscape.

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  Reply # 1098553 30-Jul-2014 13:08
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The worst thing they could have done was call it Wheedle. How the hell does that imply what the site actually is? You shouldn't have to ask or search to understand the meaning of the site.

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  Reply # 1098554 30-Jul-2014 13:10
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Ultimate Geek
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  Reply # 1098556 30-Jul-2014 13:11
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The worst thing was launching a site with the gaping security flaws and bugs, what happened to user testing and input validation?

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  Reply # 1098589 30-Jul-2014 13:59
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Kopkiwi: The worst thing they could have done was call it Wheedle. How the hell does that imply what the site actually is? You shouldn't have to ask or search to understand the meaning of the site.


I remember seeing their ad on TV, and still not really knowing what it was.



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Ultimate Geek
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  Reply # 1098607 30-Jul-2014 14:33
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Kopkiwi: The worst thing they could have done was call it Wheedle. How the hell does that imply what the site actually is? You shouldn't have to ask or search to understand the meaning of the site.


Thats what I meant in the OP.

Just as a matter of interest, after Wheedle had been advertising intensively at the start for several weeks, I asked in conversation to about 30 odd people do you know what business Wheedle is? I think about 3 got it right.

Rule up near 1 on the net is not use a confusing name for your website (there are of course exceptions who have done well).



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Ultimate Geek
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  Reply # 1098626 30-Jul-2014 14:59
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freitasm:

 


Most of the times, for old news you will find an existing topic around.



Cheers for that but in the listselltrade post above there is no discussion of how the site is working nowdays.
EG are sellers getting results are there many members and so on (although you dont have to be a member to buy).


Sella for me was much less sales than Trademe but I sold more on Sella than on Wheedle.
Al.

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  Reply # 1098634 30-Jul-2014 15:08
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The thing with getting back on those discussions is that you instantly engage people who previously talked about the topic. Creating a new one doesn't let them know the topic is alive again...






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  Reply # 1098639 30-Jul-2014 15:12
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ListSellTrade is dead in the water. Launched charging $10 a month to sell anything before they even had any sort of userbase, announced a 1 million dollar giveaway(Draw won't be done until 500,000 members that have paid their $10 fee for at least 3 months and have a listing loaded for each and every day of that 3 months).

http://scambusters.co.nz/forum/viewtopic.php?f=27&t=6253 has some recent comments on the listings figures

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Master Geek
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  Reply # 1098805 30-Jul-2014 20:31
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Kopkiwi: The worst thing they could have done was call it Wheedle. How the hell does that imply what the site actually is? You shouldn't have to ask or search to understand the meaning of the site.


i guess thats where ebay, craigslist and gumtree went wrong

gzt

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  Reply # 1098808 30-Jul-2014 20:40
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ageorge: Wheedle got it part right,

What things did Wheedle do right in your opinion? Genuine question.



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Ultimate Geek
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  Reply # 1098811 30-Jul-2014 20:56
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Towards the end wheedle site worked better than trademe




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