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DarkShadow

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#237909 23-Jun-2018 21:44
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https://twitter.com/ChorusNZ/

 

 

Launching our new brand identity 20 Jun 2018 Created over 10 years ago, it’s now time to do a refresh of the Chorus brand identity to reflect the changing nature of the industry and our business.

 

We are not changing our name but visually you will start to the see changes from this weekend and over the coming months.

 

Our websites and main digital channels change over this weekend. Please refer to our Updates page.
New fibre build collateral will be available for our service companies to order from Tuesday 26 June and our vehicle fleets will be
rebranded after the busy winter period to maintain service levels.

 


We look forward to telling you more about it and showing you how it’ll look in the coming months.

 

https://sp.chorus.co.nz/product-update/launching-our-new-brand-identity

 


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hio77
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  #2042978 23-Jun-2018 21:46
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Did you not get the email the other day about the rebrand @darkShadow?





#include <std_disclaimer>

 

Any comments made are personal opinion and do not reflect directly on the position my current or past employers may have.

 


lNomNoml
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  #2042979 23-Jun-2018 21:47
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Seems like it yeah, wonder how much they paid someone for that. :)


 
 
 
 


DarkShadow

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  #2042980 23-Jun-2018 21:47
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hio77:

 

Did you not get the email the other day about the rebrand @darkShadow?

 

 

I did, but didn't expect this. xD


eaglesd
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  #2042981 23-Jun-2018 21:47
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Looking at their website it looks like they did https://www.chorus.co.nz/

 

I wonder how much they paid to get that designed. 


sonyxperiageek
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  #2042982 23-Jun-2018 21:50
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Looks like a Microsoft Paint job and just filled in the circle!





Sony

 

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hio77
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  #2042983 23-Jun-2018 21:50
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DarkShadow:

 

hio77:

 

Did you not get the email the other day about the rebrand @darkShadow?

 

 

I did, but didn't expect this. xD

 

 

mhm... i feel like @BMarquis might light up a little in purple...





#include <std_disclaimer>

 

Any comments made are personal opinion and do not reflect directly on the position my current or past employers may have.

 


dfnt
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  #2042985 23-Jun-2018 22:13
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Person who did the scribble spark logo must've learnt a new fill technique in graphic design class


 
 
 
 


DarkShadow

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  #2043014 23-Jun-2018 23:59
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I wonder how they're going to emboss it on the manhole covers. Just a circle?


hio77
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  #2043015 24-Jun-2018 00:01
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DarkShadow:

 

I wonder how they're going to emboss it on the manhole covers. Just a circle?

 

 

Don't be silly, they are too busy putting funds into perfect UFB installations to spend on changing manholes!

 

 





#include <std_disclaimer>

 

Any comments made are personal opinion and do not reflect directly on the position my current or past employers may have.

 


msukiwi
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  #2043081 24-Jun-2018 10:34
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hio77:

 

Don't be silly, they are too busy putting funds into perfect UFB installations to spend on changing manholes!

 

 

Don't you mean.....

 

"They are too busy changing manhole covers to do perfect UFB installations." ???!!!

 

 


Aredwood
3885 posts

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  #2043860 26-Jun-2018 02:39

It looks like the same shade of purple the My Republic uses. And there are some purple circles on the My Republic home page.

 

I wonder if that is branding infringement. As Cadbury were able to trademark the colour purple. (at least in relation to chocolate). So there is some case law around use of particular colours by companies.






steve98
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  #2043863 26-Jun-2018 06:24
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Their website is now aesthetically very similar to Spark’s. Strange choice.

Goosey
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  #2043879 26-Jun-2018 07:10
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Im just amazed that a mainly 2nd tier company i.e. doesnt deal with every day average joe public (with most business comming from contracts/tenders/developments/ISP orders)...wants to invest in a new brand.  Nothing wrong with the old one or did someone spin them some garbage and show some skewed 'research' to suggest their brand was tired?  Some massive companies out there in the world have NEVER changed logo.   

 

 

 

Dont get me started as to why Chorus sponsor the "AM Show", once again average joe listener isnt going to (or need to for that matter), want to call chrous and say  "Hey mate, can you run me a telephone wire please...the one that I cant get some internets on".   

 

 

 

 


alasta
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  #2043893 26-Jun-2018 08:32
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Goosey:

 

Im just amazed that a mainly 2nd tier company i.e. doesnt deal with every day average joe public (with most business comming from contracts/tenders/developments/ISP orders)...wants to invest in a new brand.  Nothing wrong with the old one or did someone spin them some garbage and show some skewed 'research' to suggest their brand was tired?  Some massive companies out there in the world have NEVER changed logo.   

 

Dont get me started as to why Chorus sponsor the "AM Show", once again average joe listener isnt going to (or need to for that matter), want to call chrous and say  "Hey mate, can you run me a telephone wire please...the one that I cant get some internets on".   

 

 

Chorus seem to be trying to protect their revenue base by promoting the use of wired connections to the general public. Clearly they see Spark's low usage wireless plans as a commercial threat.


Nate001
312 posts

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  #2043901 26-Jun-2018 08:56
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Goosey:

 

Im just amazed that a mainly 2nd tier company i.e. doesnt deal with every day average joe public (with most business comming from contracts/tenders/developments/ISP orders)...wants to invest in a new brand.  Nothing wrong with the old one or did someone spin them some garbage and show some skewed 'research' to suggest their brand was tired?  Some massive companies out there in the world have NEVER changed logo.   

 

 

 

Dont get me started as to why Chorus sponsor the "AM Show", once again average joe listener isnt going to (or need to for that matter), want to call chrous and say  "Hey mate, can you run me a telephone wire please...the one that I cant get some internets on".   

 

 

 

 

 

 

 

 

Don't forget Chorus is publicly listed so they do have to keep somewhat of a good image through sponsor ships etc, even if they don't deal with average Joe. 

 

The old logo was much more pleasing to look at. Can't wait for the purple circles to start appearing on their vans... I don't understand company obsessions with re branding, look at brands such as Ford, their logo has been the same since the Model T, 110 years ago.


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