I'm feeling very meh about it so far. I think I've become a cynical old man. BF3 is great, but it's clear it's just a money grab now. BF1942 and BF2 both had several years behind them, and some excellent mods. But I guess EA weren't making any money that way. BF3 was released 2011, then the DLC 2012 so we all pay again. And now a new game this year. Seems to me like every year you'll be paying for the privilege of playing BF.
Still, I'll go wherever the multiplayer base goes. So I'll probably end up forking out yet again.
It seems to me that the people who have most to gain are the next-gen console owners, I presume there won't be any restrictions for them this time.