Free To Air channel launched by TVNZ will aim at the Male Demographic, likely to utilise the TVNZ Pop Up channel sitting on Freeview.
http://www.scoop.co.nz/stories/CU1601/S00179/tvnz-to-launch-new-male-skewed-entertainment-channel.htm
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Common sense is not as common as you think.
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Maybe it'll have cool stuff like Playboy magazine without the naked chicks. 
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jmh:
LOL, I checked to see if it was April 1. Anyone think the standard of PR writing has fallen? ...
Quoting TVNZ Chief Executive Kevin Kenrick:
“We know advertisers are seeking commercial solutions that address audience fragmentation and embrace viewers’ multi-screening behaviour. We’re developing an integrated media buy across on air and online that makes it easier to connect with audiences.”
Lost in translation 
Sideface
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