I'm needing to design a website for a new small business, and I've little experience in doing this. My "client" (AKA my wife!) is thinking of a simple one-page approach and my intent is to use a Squarespace template such as Pacific, that enables this one-page design.

We've also discussed using a carousel as the banner at the top of the page to promote the key messages/features of her business, using a combination of images and associated text (much as this page here does - http://www.exporthaus.co.nz/ (created on Strikingly) - but probably full-width images with overlaid text).

I've not yet confirmed whether this is feasible in Squarespace (well, without using developer mode to amend the page's code which isn't an option), but I've also read advice on many sites that carousels are not particularly effective and are now best avoided. As such, I'm looking for advice on how better to highlight the key services the business will offer.

What I want to get across early on in the site is something three key services: say in crude terms "one-on-one counselling"; "group workshops"; "developing materials"; the original idea was to have each of these with their own appropriate image on a carousel at the top of the page (as per the link above). Each would have a link to a more detailed summary of services further down the page.

I understand there are a number of members here who are f/t website designers or have experience in such design - I'd appreciate any advice as whether a carousel is the best way to achieve what we're after, or if not what would be a more appropriate solution to present those key messages at the top without filling the initial view of the site with lots of text.

Am I better to just not worry about pushing these key services at the top, and keep that relatively clean, simply ensuring they're clear and obvious in the "What we provide" section?

Thanks in advance!