Dororke: and most people don't watch sport in HD anyway on Sky
Really? that does surprise me. Are there any stats that you know of here.
77% of Sky subscribers have Sky sports. (~600k)
around 50% of sky subscribers have MySky HDi (~400k)
of those 50%, 46% have either multiroom (free HD ticket) or opt to buy HD ticket. so less than 200k subs have HD access.
Therefore, at the most, 200k will have Sky sport AND HD ticket (it will be less than that since there will be some HD ticket holders who don't take sport, and only take movies, soho etc, or just multiroom with no additional channels), which leaves over 400k sports subscriber with either standard sky digital, or with MySky but no HD ticket.
so at least twice as many people have sport without HD as have it with HD
All sourced from Sky's annual report for 2012, so this will have changed a bit since then, but note that HD uptake in 2012 was DOWN on HD uptake in 2011
http://www.skytv.co.nz/Portals/0/Assets/AboutUs/Reports/Annual%20Report%202012.pdf
"MY SKY HDi subscribers also
have the option of paying $9.99 per month (incl. GST) to receive SKY’s
HD channels, or paying $25.00 per month (incl. GST) for a Multiroom
decoder including access to SKY’s HD channels. At 30 June 2012,
15% of MY SKY HDi subscribers had opted to purchase the SKY HD
channels and 31% had installed Multiroom. This means 46% of
MYSKY subscribers were receiving HD services, down from 51% last
year. "
