So many options it's doing my head in.

So, just about finished the theater room and the cables I have at the moment are a little on the ugly side. Wanting something that is cleaner than what I currently have. I know you don't normally see speaker cabling but because of the way the room is set up, you walk in and see everything behind the unit, including all cabling. So I want to get something nicer than I currently have. Nice looking banana plugs etc. 12AWG. But I have no idea where to start looking given the options.

Any suggestions?