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Forums › Spark New Zealand (including Skinny and BigPipe) › Telecom New Zealand: new logo discussion
freitasm

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#43091 16-Oct-2009 19:42
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The rumours were true and Telecom New Zealand has unveiled its new logo. It's this one (click the picture for a larger version):

New Telecom New Zealand logo

I asked Telecom PR what does it mean - we couldn't get this information yet because there will be an official release coming out later, but for the moment I am told it can be anything we want it to be - stars, asterisk, fiber optics.

So let's put our imagination to work and reply here with your idea of the new logo - like, dislike, what it represents, what it inspires, etc.




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ajobbins
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  #264353 16-Oct-2009 19:42
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I feel it needs more colour




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  #264354 16-Oct-2009 19:45

It's nice and simplistic.

freitasm

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  #264355 16-Oct-2009 19:45
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I actually think it's really cool... Quite vibrant and modern.




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  #264357 16-Oct-2009 19:47
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hmm something about a new direction....but hopefully not directionless....




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  #264359 16-Oct-2009 19:51
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Hmm, I whipped this up in about 4 seconds in Paint.  Maybe I have a future as a graphic designer after all?

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  #264360 16-Oct-2009 19:53
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A childish scribble, or is it a bundle of cables all connected to a central hub?




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  #264361 16-Oct-2009 19:53
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First thing it reminds me of is the WWE(F) Scratch logo (launched 13-15 years ago) lol

Similar colour to the XT Logo but I'd associate it more with the colour Air New Zealand uses

Maybe a new attitude of keeping things simple and easy

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  #264362 16-Oct-2009 19:57
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I'm at the launch.

You will see from the new TV adverts that will come that anybody can draw this logo.

It represents giving the power back to the people, helping everday New Zealanders achieve anything they want. It represents simplicity and that anybody can do anything.

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  #264364 16-Oct-2009 20:01
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Exactly... If satch can do it, anyone can

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  #264365 16-Oct-2009 20:04
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I reckon a couple of subtle gold streaks in there would make it stand out a bit more. 2 colors isnt enough IMO.

I think it's okay though.




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  #264366 16-Oct-2009 20:04
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Looking good can't wait to see where they take this.





 
 
 
 

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  #264367 16-Oct-2009 20:08
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I'm at the launch and I love it.
'scuse me - Jordan Luck is singing 'Why does love do this to me?'




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  #264369 16-Oct-2009 20:12
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Tohe: Exactly... If satch can do it, anyone can


Hey!!!!

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  #264370 16-Oct-2009 20:14
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Tohe: I'm at the launch.

You will see from the new TV adverts that will come that anybody can draw this logo.

It represents giving the power back to the people, helping everday New Zealanders achieve anything they want. It represents simplicity and that anybody can do anything.



Not found them on youtube....yet

jsauni
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  #264377 16-Oct-2009 20:41
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That image alone, I'm not really liking the new logo. With more exposure I think it'll grow.

It's different I guess, didn't expect this.

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