tripp:MikeB4: In Hutt City JBHFI have just opened in Queensgate down stairs from DSE, the Hutt City DSE always looks like it's closing due to very low stock units.
In the weekend JB HiFi was very busy, DSE had more staff than customers. DSE NZ is in its death throws and I doubt will here next Christmas.
That is the issue you go into a DSE at the moment and they look so bare, very little stock or no stock of products they have online. Nothing says "trouble" than not having stock. I really think there is room in the market for them but they really need to change on what they stock and stop being a "shop with everything" to a shop that is good at 1 or 2 areas of tech.
Like others have pointed out, pbtech = cheap cables, jbhif = tv etc I am sure DSE could have been the place to go for apple and laptops etc.
I use Jaycar but seldom buy in JB HiFi, they always have very loud music and getting around the stores in a chair can be a mission.