I see a news headline today 'Symptom checker phone app launched'
You can view the article here. The story goes a symptom checker app has been developed so that you can check what to do based on your, well symptoms. However it is only avaliable on IOS !?!?!
I see now that worldwide saturation for IOS is 21% while Android is 70.1% - not sure about NZ only but these numbers infuriate me. Why not aim for a platform which his a much higher national saturation like the Internet. With responsive sites there is no excuse not to target Web and mobile together!! The last example of this happening was that IOS app where you could look at school details based on where you were standing, havent heard about that one again!