Apple retailers opening discounting.-is this a new thing?.. this time Harvey Norman...

Forums › Apple iOS and devices › Apple retailers opening discounting.-is this a new thing?.. this time Harvey Norman...

wellygary

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#320409 11-Aug-2025 10:43

Now, I've seen discounting in the past particularly when there is a model change,
But this is the first time I can recall seeing an Apple retailer openly advertising (also in the major papers) discounts on current models...

From what I had heard, Apple use to take a fairly dim view of its retailers cutting prices on its stock... maybe things have changed,

antoniosk

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#3401637 11-Aug-2025 10:46

same going on in the USA, not so much aus.

sales mus be sluggish - good time to buy if your in market

________

Antoniosk

snj

200 posts

Master Geek

#3401638 11-Aug-2025 10:51

The Macbook Air's getting discounted isn't anything particularly new.

As far as the Apple Watch SE's go, well they are getting on a bit age wise (last updated September 2022) & the iPhone 16's are also getting discounted (around $200 at most places). A German Telco accidentally let slip that the next Apple event is going to be September 9th-ish so the discounts on items likely to be announced then aren't too surprising as retailers focus on getting old stock out of the door. (Edit: Could also be an indirect reason for Air's getting discounted as there is normally a Macbook Pro announcement around this time of year)

mattwnz

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#3401693 11-Aug-2025 14:42

Discounts on things like Apple Watch isn’t new. The only thing that tends to never be discounts or only be a small amount are new model iPhones

gehenna

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#3401796 11-Aug-2025 16:00

It's not so much that Apple takes a view, it's that the Apple product margins for retailers are so low that there's no point for retailers to sell at a loss. When you see lower retail prices on Apple stuff it's probably because it's older stock that isn't being refreshed because it's close to a new product launch, for example.

Aucklandjafa

399 posts

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#3401799 11-Aug-2025 16:04

This has happened for years. When I bought my previous MBP from JB, they had a ‘GST off every Mac’ promo - essentially a loss leader to make you buy more stuff.