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freitasm

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#324366 1-Apr-2026 10:25
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I am told this is not a 1st April joke. So be in to win one of these ten rings with someone's phone number engraved.

 

 

New research has revealed a clear contradiction when it comes to how Kiwis communicate. While we have more ways to stay in touch than ever and are spending more time on our phones, two-thirds of Kiwis say meaningful conversations are getting harder to come by.

 

The research, commissioned by 2degrees shows that 68% of Kiwis now default to messaging (34%) or social platforms (34%) as their primary communication method, with just 15% regularly making phone calls - despite 77% saying a call with a friend or family leaves them feeling better. 

 

One stat that particularly stood out: when Kiwis pick up their phone with a spare few minutes, they’re nine times more likely to scroll social media than call someone to say hi (45% vs 5%), even though 59% say there’s someone they wish they called more often. 

 

It paints a picture of a very modern tech behaviour gap - we know what works, what kind of communication makes us feel good, but our habits are programmed to behave differently.

 

In response, 2degrees has taken a deliberately low-tech approach... 

 

They’ve created Ring Ring, a limited-edition thumb ring engraved with a loved one’s phone number. No battery, no Bluetooth, no tracking. One simple function: a simple prompt to interrupt the scroll and make a call. 

 

 

Entry form, rules here: https://www.2degrees.nz/ringring 

 





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MaxineN
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  #3476446 1-Apr-2026 10:31
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Sigh....

 

2degrees... Please read the room. I don't think this is "good."

 

I think there are way more pressing matters right now.





Ramblings from a mysterious lady who's into tech. Warning I may often create zingers.




freitasm

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  #3476448 1-Apr-2026 10:33
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Why you think it's not a good idea?

 

From a mental health perspective I think it's good. It might remember people of real world connections.





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MaxineN
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  #3476450 1-Apr-2026 10:39
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freitasm:

 

Why you think it's not a good idea?

 

From a mental health perspective I think it's good. It might remember people of real world connections.

 

 

I'm probably going to catch a bit of flack however 2degrees are still behind on replacing their gear, a cellular network is extremely critical these days. I say this as someone who was a prepay customer when they launched in Whangarei.

 

A recent thread about an outage put a spotlight in critical infrastructure these days that would affect your ability to call anyone.

 

I'm a big advocate for mental health, yes I agree we need to stop doom scrolling and taking time to talk to loved ones. I know on a personal level I am terrible at maintaining contact sometimes, however you can't exactly do that when the network is a bit fragile. That's why I believe that there are more pressing matters.

 

Oh and whilst posting this I just got a 520 error from CF.





Ramblings from a mysterious lady who's into tech. Warning I may often create zingers.




alasta
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  #3476453 1-Apr-2026 10:49
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There are already plenty of ways to meet people and stay connected; workplace drinks, board game cafes, Parkrun, speed dating, etc.

 

I am personally not a fan of a cheap looking piece of jewellery that 'reminds' you to randomly interrupt someone when they would genuinely love to talk to you but are far too busy dealing with the increasing demands of personal and professional commitments. It sounds like a poorly thought out marketing stunt. 


freitasm

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  #3476454 1-Apr-2026 10:51
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I got confirmation it's sterling silver, in case any is curious.





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lxsw20
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  #3476528 1-Apr-2026 11:58
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I don't think anyone from the marketing department is going to down tools to take on the engineering side of things, nor do I think they are going to tell marketing to.....stop marking because there are network issues. 


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