We've just got a Sony KD49X8000D and completed an auto digital tune and it found all freeview channels except Prime.
I've set the scan range to Full and still no joy.
We have a standalone Freeview box which finds Prime no problem whatsoever, with decent signal.
Within Manual Digital Tuning, I entered the channel (36) and frequency (594) (taken from the channel/freq which the standalone box have Prime on) and still no joy with the TV, and have also tried manual tuning 35 and 34 (for we're in Tauranga, and pointing to Te Aroha).
Referring to this: http://freeviewforum.co.nz/tip/rf -- Prime in Tauranga is on K1 Mux apparently, which is 36 from Te Aroha...
I also can't find a way to manually set a frequency and just save it; the manual scan mode on the TV still tries to scan the frequency you give it and if it doesn't find a channel, there's nothing to save...
Any pointers, most appreciated!