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reven:
I've had to switch browsers for things in the past, configuring some devices requires IE, its not a biggie. I'm not pissed off by it, takes 2 seconds. So no they wont piss them all off, sure some, but a very small percentage of their overall users.
reven:
In an ideal world yes, they would have HTML5, but this will cost A LOT OF MONEY. Developers arent cheap. If they spend all their money now making everybody happy across all platforms theyll probably go bust quickly.
They need to do things in stages, currently for the next year they have a PC/Mac solution, so they can focus on other areas.
They will switch to HTML5, it will become a must, but not a must right now.
simple as that really.
Lightbox: Couple of points:
We're actively working on a Silverlight alternative that will support Chrome, Firefox and other browsers that allow for encrypted content via HTML5 (and have done so since last year). We'll still retain Silverlight for a while to deliver to older versions and browsers without the support.
Building an HTML5 player isn't terrible difficult. It's re-encoding your entire content catalogue to a format and wrapping it in a DRM that can be delivered via HTML5 that's hard - and modifying your supply chain to accommodate it going forward. Before doing so, you need studios to sign off on the security of your solution and design.
It's not simple and there's only really one major service that has done it so far. Amazon Prime, Now TV and lots of other major services are in the same boat. Google pulled the plug on NPAPI less than a year after implementing support for the replacement technology, which requires everyone to go back and redo their entire catalogue and redesign their delivery setup.
Lightbox: Couple of points:
We're actively working on a Silverlight alternative that will support Chrome, Firefox and other browsers that allow for encrypted content via HTML5 (and have done so since last year). We'll still retain Silverlight for a while to deliver to older versions and browsers without the support.
Building an HTML5 player isn't terrible difficult. It's re-encoding your entire content catalogue to a format and wrapping it in a DRM that can be delivered via HTML5 that's hard - and modifying your supply chain to accommodate it going forward. Before doing so, you need studios to sign off on the security of your solution and design.
It's not simple and there's only really one major service that has done it so far. Amazon Prime, Now TV and lots of other major services are in the same boat. Google pulled the plug on NPAPI less than a year after implementing support for the replacement technology, which requires everyone to go back and redo their entire catalogue and redesign their delivery setup.

NonprayingMantis: Which makes me think the issue is probably not as simple as the experts on the internet who have never worked in a video streaming company would have you believe "well just switch to HTML5 duh!"
timbosan:
Slight OT - but in the above sentence you say that you (LightBox) have to re-encode. Is this how it works, i.e. that the content owners delivery in format A, but if you need formats B and C, it's up to you to re-encode? If true, thats a hell of a lot of work, especially if you do need to re-encode and not just change container formats. Plus as I understand it, doing so can lead to loss of quality (due to the maths of re-encoding a stream of data that is originally encoded using a lossy compression algorithm with another lossy compression algorithm).
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