Back in October, I cancelled YouTube premium family as the price was increasing from $29.99 to $39.99.

Since then, YouTube has, annoyingly, kept prompting me to reactive.

Yesterday, out of curiosity, from within the YouTube iOS app, I clicked on reactivate and was shocked to see the monthly cost to reactivate family is $51.99! I’ve checked it several times from both iphone and ipad and the displayed price is $51.99 per month.

However, if I log into YouTube via a browser, the reactivate price is shown as $39.99.

No idea what is going on, anyone else seen the $51.99 price?