Not fair go, commerce commission since they can actually do something about this false advertising.

Its quite clear that they accepted the orders. An accurate stock count for promotional items is not hard to impliment so I would say someone stuffed up and discounted the sku that is the normal watch rather than making a new one with only 100, and by the time they noticed it 100s of orders had been accepted.

Why people are so much more forgiving when they tell a computer to do something stupid rather than telling staff to do something stupid is something I dont understand.

You can bet that if this had been instore and they had accepted orders from people who had paid a staff member for it that it would be handled totally differently.