Trump is slapping his name on watches for what he hopes is a quick dollar.
The most expensive watch is tourbillon watches; It shares many of Trump's disadvantages:
- The watch like Trump is fragile: it is more delicate and very susceptible to damage
- It has no practical benefit. Invented in the 1801, anything more modern is much better and more practical.
- the watch like Trump requires much more maintenance, meaning having one around means money wasted.
- lastly the weight adds extra inertia, high energy consumption and shorter power reserve.
- it's just tacky, and a fine example of conspicuous consumption
A menswear fashion expert has no time for former President Donald Trump's new line of watches.
Derek Guy, a menswear expert who has contributed to the Washington Post and Esquire, publicly shamed Trump for shilling a $100,000 watches he described as an obvious scam.
"I don't understand how anyone can do this to their supporters," Guy wrote on X. "They play you as a sucker."
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Guy argued this was a blatant attempt to exploit the halo effect, a marketing tactic that creates a false assumption of quality in lower cost items through association to similar high-price ones.
"This crappy $100k watch is a halo product to sell even crappier $500 and $800 non-Swiss steel and gold-plated watches with a cheap automatic movement," Guy wrote.
"The goal here is just to make money, not treat people with respect and offer them something of genuine value."
Guy — who has made a reputation explaining complicated men's fashion in straightforward terms while gently critiquing high profile male fashionistas — changed his tone when it came to discussing Trump.
"Buy watches from established watch brands or independent watchmakers who care more about watches than money," Guy told his followers. "This sort of behavior is genuinely disgusting."
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