Mark:DrDee: I have an LG smartTV with the latest firmware. It DOES NOT have adverts, it does not have the menu option to turn off adverts. The indicated area that displays adverts as shown in the OP link (which is a UK TV and UK based article) just shows a standard LG logo on mine and does not change ever.
This whole thread is a non-event for NZ versions of the LG smart TV's....
Is your TV one of the newer ones ? Or an older model ? Might not be every model that does it ...
Mine is 2013 model:
http://www.lg.com/nz/tvs/lg-55LA8600