Telecom introduces unlimited broadband data plan

Forums › Spark New Zealand (including Skinny and BigPipe) › Telecom introduces unlimited broadband data plan

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#1030130 23-Apr-2014 21:12

Those around the block long enough will remember familiar history repeating itself:

Jetstream (post 1999), Go Large (2006), Big Time (~2009) - all died a horrible death within months of introduction

Bait. Switch.

If there is one thing Telecom is good at is they have a powerful arsenal of Saatchi & Saatchi marketing folk behind them. And they do a damn good job and you can bet there are dollar signs crossed over their eyes with the yet another rebrand and logo change. Part of the reason I turned down the industry even having a major in marketing degree. Yes, more money in IT :)

Batman

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#1030147 23-Apr-2014 21:31

maybe it is a ploy to attract people/

anyway, it looks like a direct replacement to 500gb? so people who want more than 150gb but not throttled will have to leave telecom?

Batman

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#1030157 23-Apr-2014 21:35

just looked at vodafone ... 500gb for the same price as 150gb! hmm ...

whitecd

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#1030165 23-Apr-2014 21:48

Talkiet

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#1030166 23-Apr-2014 21:49

khull: Those around the block long enough will remember familiar history repeating itself:

Jetstream (post 1999), Go Large (2006), Big Time (~2009) - all died a horrible death within months of introduction

Bait. Switch.

If there is one thing Telecom is good at is they have a powerful arsenal of Saatchi & Saatchi marketing folk behind them. And they do a damn good job and you can bet there are dollar signs crossed over their eyes with the yet another rebrand and logo change. Part of the reason I turned down the industry even having a major in marketing degree. Yes, more money in IT :)

It was jetstart, not jetstream that was the unlimited (128kbit) plan.. I've been around longer than that. Characterising it as Bait and Switch is utterly unfair. None of those plans started out with the intent of discontinuing them.

Cheers- N

Please note all comments are from my own brain and don't necessarily represent the position or opinions of my employer, previous employers, colleagues, friends or pets.

Jase2985

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#1030169 23-Apr-2014 21:50

joker97: maybe it is a ploy to attract people/

anyway, it looks like a direct replacement to 500gb? so people who want more than 150gb but not throttled will have to leave telecom?

you haven't read the entire thread :)

you can still get the 500gb plan its just not advertised

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#1030170 23-Apr-2014 21:53

Will they price match Vodafone?

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plambrechtsen

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#1030180 23-Apr-2014 22:03

joker97: maybe it is a ploy to attract people/

anyway, it looks like a direct replacement to 500gb? so people who want more than 150gb but not throttled will have to leave telecom?

The 500GB plan is still available, just not actively advertised. You can however ring up and ask for it.

solaybro

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#1030181 23-Apr-2014 22:06

plambrechtsen:
joker97: maybe it is a ploy to attract people/

anyway, it looks like a direct replacement to 500gb? so people who want more than 150gb but not throttled will have to leave telecom?

The 500GB plan is still available, just not actively advertised. You can however ring up and ask for it.

How much does it cost?

Also do you have a set priorities list for the traffic shaping?

NonprayingMantis

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#1030184 23-Apr-2014 22:10

whitecd:

What the fudge is that?? I think I was right about the cocaine.

khull

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#1030186 23-Apr-2014 22:10

Talkiet:
khull: Those around the block long enough will remember familiar history repeating itself:

Jetstream (post 1999), Go Large (2006), Big Time (~2009) - all died a horrible death within months of introduction

Bait. Switch.

If there is one thing Telecom is good at is they have a powerful arsenal of Saatchi & Saatchi marketing folk behind them. And they do a damn good job and you can bet there are dollar signs crossed over their eyes with the yet another rebrand and logo change. Part of the reason I turned down the industry even having a major in marketing degree. Yes, more money in IT :)
It was jetstart, not jetstream that was the unlimited (128kbit) plan.. I've been around longer than that. Characterising it as Bait and Switch is utterly unfair. None of those plans started out with the intent of discontinuing them.

Cheers- N

Thanks for the correction - but message is the same to point events in time. Don't get me wrong, any sustainable business will need to maintain the bottom line and drive revenue growth and Telecom/Spark is doing just that that. The very fact this thread exists and the Telecom branding is front page on many news and search engines is a huge success from marketing generating exposure right from the get go.

Let us do a checkpoint 12-18 months time and see where unlimited fibre will be in the playing field. I along with many others would like to see the execution done right this time. 4th time lucky.

hio77

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#1030196 23-Apr-2014 22:14

whitecd:

i dont even know what i just watched.....

im gad i do not watch tv anymore.

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richms

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#1030197 23-Apr-2014 22:16

I have just lost any respect for telecom with that video.

Richard rich.ms

plambrechtsen

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#1030211 23-Apr-2014 22:57

richms: I have just lost any respect for telecom with that video.

Seems legit.

geocom

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#1030212 23-Apr-2014 22:57

whitecd:

Turn on the captions they are even better

"I'm cigarettes mama guinere and keep coverage"
"her you wanna know what I said would you say jesus inhale"

Geoff E

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