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Forums › Spark New Zealand (including Skinny and BigPipe) › Telecom New Zealand: new logo discussion
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Infrasound
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  #264658 17-Oct-2009 19:22
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If you don't like it, you just don't understand its genius.

Seriously though, I can just imagine them poring over the design saying "its not squiggly enough", "add another loopy bit", "increase the thickness by 0.214", "don't lift off the page when you draw it, its gotta be the ultimate expression of your soul!"

Post-modern B.S.



neuromuscular
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  #264673 17-Oct-2009 20:29
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Ive been staring at the logo for a while now and I've been inspired! Ive realised it truly is about expression of the soul.... Thats is its the frustrated expression of any poor soul that rang 018 (or any other number needing assistance), and through unfortunate luck of the draw got the Filipino call centre! Poor soul...... ("no, no, listen for gods sake, I said WHA-KA-TA-NE!!!! )

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  #264676 17-Oct-2009 20:38
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neuromuscular: Ive been staring at the logo for a while now and I've been inspired! Ive realised it truly is about expression of the soul.... Thats is its the frustrated expression of any poor soul that rang 018 (or any other number needing assistance), and through unfortunate luck of the draw got the Filipino call centre! Poor soul...... ("no, no, listen for gods sake, I said WHA-KA-TA-NE!!!! )


I started reading it and found it funny. Then you got to the part where you talk about the 018 service.

Do you realise Telecom New Zealand has nothing to do with 018?

Yellow Pages Group was sold back in March 2007 to CCMP Capital and Teachers’ Private Capital, the private investment arm of the Ontario Teachers’ Pension Plan, a Canadian Group?

How many times people have to be reminded that when they criticise Telecom for 018 services they are actually pointing at the wrong company?

It just shows how people love to hate Telecom just for being Telecom, not for something they have done wrong.




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mikman
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  #264682 17-Oct-2009 21:23
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MikeyPI:
mikman: This change has been at least 3 years (maybe more) in the making. And for all of the anti-Theresa commentators, she initiated it.

The logo is a representation of a change in values based around People Power. It's a brave move considering where Telecom has been in the past.

The proof of how this works seeing the evidence day to day in what Telecom people do and their freedom to act to solve customer problems. There's heaps of it - all you have to do is see how proud Telecom people are to be representing Telecom in forums like geekzone, twitter and the like.

Telecom will always get criticised for change, but when you see how much they are investing and the impact on the market (just look at XT) I absolutely admire their courage for going out on a limb. Good on them!

Miki



Jesus were you on the design team or something?






Not on the logo design team no - but I did lead the Customer Experience and Product teams on a project called NGT which was all about redesigning Telecom's retail experience. The whole philosophy was to rebrand once Telecom was able to deliver to the people power promise. This was a complete rebuild of all products, channels and processes. Big stuff.

I can't comment on whether all that behind the scenes work is complete or not as I haven't worked at Telecom for the last 18 months. Does sound like that the retail and online channels are about to be updated according to the press, so I would say some good stuff is on the way.

As for all the comments on the designers banking a multi-million dollar cheque, I would be *very* surprised if that was the case. The millions that are being discussed in the media are about the advertising campaigns to launch as well as all of the internal re-branding. Logo costs would be a fraction of this.

The designers are Designworks - they have a pretty amazing range of work (including Air NZ).

They seem to be looking for staff at the moment so all of those people who think that this logo design thing is a breeze should chuck in their tech support jobs, pick up a crayon and make your millions.

mikman
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  #264683 17-Oct-2009 21:29
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PaulBrislen: Actually I'd already told the journo Vodafone didn't have an official response. Quite why he decided to attribute those comments to Vodafone is beyond me.

I would like to apologise to Telecom and to Vodafone. It certainly isn't a corporate position.

What I said was that some of the best logos in the world are the simplest - designed to look like they would if you'd had a bottle of wine and got some crayons. McDonalds, Apple, Vodafone, Twitter, Facebook - they're recognisable from a distance because they're so simple.

Clearly something got lost in the translation.

Cheers

Paul


Ah Paul

Your quotes wouldn't have made a good story at all. Some judicious editting and that's a much better angle for the Herald and their story. I'm sure you never would have had to do that back in the day Innocent

It is good that the Herald are at least running the story - we have an offer to get an Integrated Ticketing system in Auckland, before RWC2011, saving AK $70m over their existing budget and we can't even get a  bullet point on sideswipe.

neuromuscular
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  #264689 17-Oct-2009 21:58
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mikman:
They seem to be looking for staff at the moment so all of those people who think that this logo design thing is a breeze should chuck in their tech support jobs, pick up a crayon and make your millions.


Sweet... You put the challenge out there, and fair enough too mikman. People are giving telecom a iot of stick, so I have 'picked up my crayon', and i would really like to see if fellow geeks appreciate my 'expression'. Seeing as its all about a new era of expression of customer sentiment! The new logo has just been begging for this sentiment, check it out... i have expressed it on behalf of all of us big fans. 

https://cdn.geekzone.co.nz/imagessubs/7860c110e84935b4a2c5fcdadcb2aa41.jpg

Looking forward to my millions Wahoo!

PS: I LOVE Telecom and especially my fast data plan on my my xt phone. So I hope they appreciate my expression....
(I havent uploaded an image before so I hope you all can see it!)

[Moderator edit (MF): user banned for using bad words]

 
 
 
 

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neuromuscular
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  #264690 17-Oct-2009 22:14
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"I started reading it and found it funny. Then you got to the part where you talk about the 018 service. Do you realise Telecom New Zealand has nothing to do with 018?"
-I Didn't realise that, thanks for pointing it out.

"It just shows how people love to hate Telecom just for being Telecom, not for something they have done wrong".
-I love Telecom, my XT phone rules, and I was so glad to get away from Vodafone after their capped rates/fair go scandal. I think a sense of humour is important though, and thats why I expressed my appreciation of there new logo here...

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  #264696 17-Oct-2009 22:37
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I've actually been quite impressed with Telecom of late. In my experience, their customer service in particular leaves pretty much everyone else looking rather sad. This is a huge improvement from the few years before and the challenge for Telecom now is to chance it's public perception in this area.

Although I personally would have liked to see some more colour in the logo, I do like it and think it is a refreshing and posative change for them.

What I would like to see next from Telecom is some cool and innovative services, particularly around technologies like VoIP. There is still alot of potential to be innovative in this space, as well as in Mobile.




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Ashka
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  #264743 18-Oct-2009 09:08
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Darn sight better than the square yellow, green & blue monstrosity they are using at the moment.
I refuse to leave that old one my dock for XT Broadband so it gets changed. 




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exportgoldman
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  #264756 18-Oct-2009 10:16
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Behodar:
exportgoldman: it's got too much baggage from the Gatting error with bad service and horrific performance.


Freudian slip? :P


LOL! I didn't even realised I'd typed that. Good spotting




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exportgoldman
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  #264759 18-Oct-2009 10:24
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NonprayingMantis: "A bottle of red wine and a crayon and I think I could do that," said Vodafone spokesman Paul Brislen. http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10603733


Not all Telco's are spending 3 Million dollars a day on capex like Telecom though upgrading their networks, can Vodafone do that???

When I see the Vodafone logo now, it just reminds me how red my face and temper goes trying to get my phone to work when I was with them hehe.

As for Paul's mocking of Telecom constantly, it's getting a bit old, if you had more to compete on than saying bad things about the competition perhaps you wouldn't be losing so many customers.

I like the new logo's, the best logos are simple clean and lend themselves for people to relate to them, project what they want onto them.




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exportgoldman
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  #264763 18-Oct-2009 10:31
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PaulBrislen: Actually I'd already told the journo Vodafone didn't have an official response. Quite why he decided to attribute those comments to Vodafone is beyond me.

I would like to apologise to Telecom and to Vodafone. It certainly isn't a corporate position.
Paul


I have to laugh at this, I don't know whats worse, your statement to the media, or confusion how it got there. You must be one of the most media unsavvy PR people I have read about.

Telecom's PR person doesn't constantly open their mouth to trade feet!




Tyler - Parnell Geek - iPhone 3G - Lenovo X301 - Kaseya - Great Western Steak House, these are some of my favourite things.

freitasm

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  #264837 18-Oct-2009 15:31
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Back to the Telecom logo please. I've noticed lots of coments "my kid could draw that". But I am looking for some different replies...

For example, is this something that will last the time? Will it inspire people? Is recognisable? Apart from being a kid's drawing, is this something that reminds you of telecommunications?




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Satch
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  #264846 18-Oct-2009 15:59
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freitasm:...Apart from being a kid's drawing, is this something that reminds you of telecommunications?



Yes, I guess the busy scribble does...
https://cdn.geekzone.co.nz/imagessubs/blog7200d195fb33bc1de4ea6996c2dd96c8.jpg

johnr
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  #264851 18-Oct-2009 16:21
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exportgoldman:Not all Telco's are spending 3 Million dollars a day on capex like Telecom though upgrading their networks, can Vodafone do that?


This thread is not how much a carrier spends on its network per day but than you want to point the finger

Vodafone Group which is what Vodafone NZ comes under would spend alot more than that!

They would spend more on R&D per year easy than Telecom would bring in for Revenue

And your phone worked fine at home on 2G the only thing you got upset about was in building 3G coverage where you live and I can could quote this in Geekzone!!

John

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