Telecom New Zealand to be renamed Spark

Forums › Spark New Zealand (including Skinny and BigPipe) › Telecom New Zealand to be renamed Spark

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#991977 21-Feb-2014 20:12

I suppose this doesn't change much, but finding out through the news instead of an email is kinda off. Just more great customer service, I guess...

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#991981 21-Feb-2014 20:25

NonprayingMantis: In an alternate Universe, Snap was actually called Spark, and Telecom has just renamed itself Snap.
Cue posters/comments on nbr/stuff saying
"Lol, Snap, what a ridiculous name. Sounds like something is snapped in half and broken hahaha"

In another alternative universe, Orcon was actually called Spark, and Telecom has renamed itself Orcon
Cue posters/comments on nbr/stuff saying
"Lol, Orcon, what a ridiculous name. Sounds like a Fantasy race in Lord of the Rings"

In another alternative universe, Vodafone was actualy called Spark, and Telecom has renamed itself Vodafone
Cue posters/comments on nbr/stuff saying
"Lol, Vodafone, what a ridiculous name. Sounds like an STD helpline!"

etc
etc

I guess my point is that a name is what you make it, and plenty of successful businesses have names that, out of context, can sound silly, especially when they change it from something people are familiar with.

Brands seem to go for either go for a simple descriptive fact based name e.g. Air New Zealand, Watercare, Telecom New Zealand, Bigpipe, Netflix (it's like going to the flicks, but on the net!!) etc or go for something that doesn't mean anything specific to most people (it might have some obscure meaning that most people don't know), but they hope will evoke the right 'feeling' with their customers e.g. Google, Snap, Genesis, Orcon..... and Spark.

Just my opinion. :P

Yeah imagine the ruckus if a startup Technology Company named itself ummm say Apple.

Here is a crazy notion, lets give peace a chance.

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#991982 21-Feb-2014 20:30

I wonder what the people that seem so incensed about the name will think of it in another years time, not a lot I would think.

Human nature is a wonderful thing, why does change scare so many of us especially as it will make no difference to the vast majority of us.

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#992001 21-Feb-2014 21:01

I actually liked the Telecom NZ name.

Psilan

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#992092 21-Feb-2014 23:05

The COO reading out hate mail on TV3 tonight was hilarious. What a silly thing to do.

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#992104 21-Feb-2014 23:38

Psilan: The COO reading out hate mail on TV3 tonight was hilarious. What a silly thing to do.

Paul is great at taking the piss out of these people. I loved the question , who came up with the font, and the answer was, we all did. It certainly comes across as something designed in house by committee. Seeing the font with the telecom logo makes it looks like someone has hacked it. They also said they had been talking to their customers, and other people, and some who didn't even know who telecom is? To be honest, if someone doesn't know the name of one of NZ's largest companies, and most people in NZ have some form of relationship with, they are probably not the type of person you want as a customer. I personally don't know why you would want to trash a well known brand that has value like that, built up over many years. I could understand if they abbreviated it to NZT, like BT did in the UK, but to invent another brand doesn't make sense. Lance Wiggs basically said it all, and it was sad to see it happening. Also can you see a company like apple or xero changing their names?

That said, how many times have they changed the branding of their mobile network over the years. I don't even know what it is currently called. Is it 'The Smarter Network' still?

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#992105 21-Feb-2014 23:40

Psilan: The COO reading out hate mail on TV3 tonight was hilarious. What a silly thing to do.

Everyone at my flat was laughing at that too.

Telecom execs are really making a fool of themselves.
Also see hints around that Telecom NZ employees think the new branding is stupid too.

Oh dear..

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JamesL

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#992108 21-Feb-2014 23:45

too soon?

mattwnz:That said, how many times have they changed the branding of their mobile network over the years. I don't even know what it is currently called. Is it 'The Smarter Network' still?

The Sparkly Network?

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#992167 22-Feb-2014 08:59

On sparkshould.co.nz peoples suggestions get cut off if they're longer than one line, and it's impossible to downvote telecom answers despite the button being there.

Poorly executed propaganda controlled "suggestions" arn't a good sign.

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#992201 22-Feb-2014 09:55

Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.

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#992203 22-Feb-2014 09:57

Buzz Bumble: Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.

I take you are a senior executive of a 20,000 staff corporation, I am sure Spark would love your wealth of experience.

What does the FUG say about insults etc

Here is a crazy notion, lets give peace a chance.

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#992205 22-Feb-2014 10:02

PaulBags: On sparkshould.co.nz peoples suggestions get cut off if they're longer than one line, and it's impossible to downvote telecom answers despite the button being there.

Poorly executed propaganda controlled "suggestions" arn't a good sign.

To be fair, I have not yet seen any 'suggestions' worth more than a line so far. So much bile and hate - so utterly pointless. By next month, people will have their civic sense of indignation inflamed by and riled up about something else and Spark will be old news, just something a company decided to name themselves.

NZCrusader

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#992235 22-Feb-2014 10:58

KiwiNZ:
Buzz Bumble: Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.

I take you are a senior executive of a 20,000 staff corporation, I am sure Spark would love your wealth of experience.

What does the FUG say about insults etc

It seems anyone can be an exec these days... so doesn't count for much.

Golden handshake here, buddy helping there... POOF! another unintelligible <expletive> running a company.

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#992291 22-Feb-2014 12:55

NZCrusader:
KiwiNZ:
Buzz Bumble: Oh goody. Some lazy brainless twit in management can't think of anything actuallt sensible or useful to do, so turns to the old "let's change the name" complete waste of time and money ... and no doubt they will get a "bonus" for it as well. :-\ The only "spark" need is the one to light the fuse to the dynamite barrel under their chair.

I take you are a senior executive of a 20,000 staff corporation, I am sure Spark would love your wealth of experience.

What does the FUG say about insults etc

It seems anyone can be an exec these days... so doesn't count for much.

Golden handshake here, buddy helping there... POOF! another unintelligible <expletive> running a company.

yeah right

Here is a crazy notion, lets give peace a chance.

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#992302 22-Feb-2014 13:16

"We trained hard, but it seemed that every time we were beginning to form up in teams, we would be reorganised. I was to learn later in life that we tend to meet any new situation by re-organising. And a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency and demoralisation.”

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