Telecom New Zealand: new logo discussion

Forums › Spark New Zealand (including Skinny and BigPipe) › Telecom New Zealand: new logo discussion

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1819 posts

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#264853 18-Oct-2009 16:42

How much did this re-branding cost? In the end Telecom customers are going to be paying for it.

JamesHip

25 posts

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#264867 18-Oct-2009 17:33

I like it.
Which is just as well, because I have to work under it.
It's a lot less corporate and a lot more personal.
The "NZ" squared it cool too.

James Hippolite
BCA, MCP, MCSD.NET, MCITP, MCPD, MCT

JimBrack

51 posts

Master Geek

#264912 18-Oct-2009 21:29

Its a mess. Just like Telecom. Giving Power back to the People! They use speak like that to try justify using a scribble as a logo.
Looks like the road map you have to go down when you ring Telecoms 0800 number, wanting to speak to a real person who knows where Mangawhare is!

Some Graphic Designer has a bank account full of money and a huge sucker smile on his face
:o)

Aaroona

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#264913 18-Oct-2009 21:29

JamesHip: I like it.
Which is just as well, because I have to work under it.
It's a lot less corporate and a lot more personal.
The "NZ" squared it cool too.

I gotta admit. I actually really like it.

And its definitely a lot fresher than their old, outdated Telecom logo.

+1 - good on Telecom

rlmrdl

1 post

Wannabe Geek

#264920 18-Oct-2009 21:47

Unfortunately it reminds me of my last call to their call center.
It was much like the doodle I drew with a Bic biro while I was waiting for an intelligent answer.

Exactly.

All rebranding exercises are fiddling with the lipstick, what matters is what changes they have made to the pig.

exportgoldman

1202 posts

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#264943 18-Oct-2009 23:28

I'm still keen to see the new invoice paper, that's how the new logo will change my life the most, rows of yellow papers in my folders turning into perhaps a light blue? Or will it be crisp white?

These are burning questions!

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Bainn

44 posts

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#264962 19-Oct-2009 08:09

I've decided that I don't mind the design now. It has grown on me and I think it will look really great on different advertising mediums.

Bainn of Banes

tr3v

234 posts

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#264969 19-Oct-2009 08:40

Good news. Obviously it means an Asterisk partnership.... http://www.asterisk.org :-P

kaboom

77 posts

Master Geek

#264995 19-Oct-2009 10:14

wonder how much they spent on the new logo ?? doesn't look very sophisticated. also what does it mean ?

BiggusDoggus

391 posts

Ultimate Geek
+1 received by user: 4

#264998 19-Oct-2009 10:31

They would have spent very little on the actual logo (which would be normal) - the big expense comes with the whole rebranding excercise.

Personally I like it - and I like the previously mooted idea of the 3 new business groups under Separation (Retail, Wholesale and Chorus). As good a 'meaning' as any, really!

Your mother was a hamster and your father smelled of elderberries

bingothewonderdog

18 posts

Geek

#265044 19-Oct-2009 13:40

The full identity video is available here

http://www.youtube.com/watch?v=7Gp_7-rzMFk

As to what it means, positive change or whatever, is up to you and your experiences with Telecom.