rugrat:
I feel comfortable with buying movies off Apple TV, even though they have all the control. Though I would be shocked if suddenly lose access, or have to pay to access content brought outright.
Well there's you problem right there. You don't 'buy' anything from Apple, you pay for access rights. I think Microsoft taught people that lesson a while back when they discontinued there music service back in the Zune era. Those movies you brought from Apple could disappear tomorrow should it suit Apple commercially.