mattwnz:
danza:
The included adapter covers people who want to use their own headphone/earphones and want better quality stuff than most bluetooth headphones.
The included lightning earpods or just bluetooth covers people who doesn't care as much.
Notice however that apple don't want the ugly dongle attachment, to be attached their own headphones, so they made sure their ones come with the lightning plug. The fact that you can't use lightning earphones on any other devices, as no other devices have lightning ports, is going back in time when phone manufacturers used to have their own proprietary connectors. I believe one reason phone manufacturers adopted a standard fitting eg. f, was to reduce waste and all the proprietary parts ending up in landfills, when they could be reused..
1. You might buy our supporting devices such as headphones, docks and so on.
2. Your tendency to change camps is lessened if you have invested in other devices with OUR connector.
Being a bit more sticky, pretty much. Marketing.