mattwnz:gzt: IPad is a long way ahead of Surface in some areas so it is not surprising Apple will try to maintain and maximise that lead. The two are not comparable but there is convergence occurring in the market and risks of being left behind. Microsoft released Office for iPad Pro so they recognise that and try to keep up.
There are many iOS devices under enterprise management and this will be an easy in for Apple to expand reach there.
They are comparable in terms of Apple wanting a piece of the pro tablet market. In a way Apple is playing catchup in this market, as they like what Microsoft has done with the surface, so the ipad pro is a very similar device in terms of the typeof keyboard, pen and similar form factor. But windows 10 OS is pehaps a better OS for this sized device, than OS is. But Apple have for more tablet apps, windows has far more desktop one. Apple have made a bit of a mistake in not combining OSX and IOS yet. APparently it is planned, but it is something microsoft has already done. So I think the apple ipad pro will feel quite crippled in terms of a production device compared to the surface. Liek others have said, it is like a surface rt (without the desktop ability the RT has), but with far more tablet apps. Apple are very lucky that so many developers have developed for the ipad, and that they got in first. That is the major problem with windows 10 and it's tablet type apps.
I dont think they expect to compete with MS for business. But maybe for SME they can sell Macs, sell iPhones, sell iPads and have the natural integration coupled with corporate support to have a business presence. iOS for the ipad needs the full apps at least to do that. The cloud is lessening the no USB port to copy files issue. No file system rteally doesnt matter, there is one, its app based.
They will never combine OSX and iOS. If iOS had full serious apps, and loosening iOS restrictions, we can fully use iOS for serious stuff. Thats happening its not there yet.
Just my opinions