FireEngine:61339: ...though I fail to understand why surfing habits would change so dramatically over a wide demographic.
When everyone was on dialup, page designers and content developers carefully sized images for quick download due to the VERY limited bandwidth available.
As connections get faster, designers design more for quality and experience as the connection speed is less of a limitation. So to put it simply, perhaps 1000% more data needs to be moved to your machine to load the Herald's webpage than even 3yrs ago...
True, but sadly most of that isn't website per se but the bloated obnoxious flash-based advertising they bundle with every page impression, along with annoying javascript (tyre tracks across the whole screen and a Firestone ad anyone).
Surf to the Herald with flashblock and noscript enabled and the footprint is much smaller, the load is faster, and the experience is vastly more pleasant. There are still ads, but they aren't flashy, shouty and annoying.
Regrettably, the only thing needed to make the experience enticing is proper reporting - which there isn't an app for and why I almost never go to that site nowadays.