Sky, it's no longer 1999. You have competition, and it's going to get worse for you (better for everyone else).
Do you hear Netflix complaining about Internet piracy? No, because they know anyone who still pirates TV shows will never be a customer.
So stop abusing the general public, in particular sports fans; you're no longer the only game in town.
Start worrying about how to survive with competition.
Its number of satellite TV subscribers dropped to 705,652 at the end of June, down 33,800 over the year.
Despite the growth in competition from Netflix, Spark's Lightbox service and Amazon Prime Video, Fellet said 'piracy' was Sky's biggest competitor.
'The big problem is the increasing ease by which pirated content is accessible,' he said.
He noted Sky was taking legal action against two distributors of Kodi media players which are believed to be used by tens of thousands of New Zealand households to access premium programming for free.
He also criticised the news media for 'taking clips of the best parts' of Sky Sports and publishing them online."