Telecom to partner with TiVo

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#257053 19-Sep-2009 16:42

burtz: Yes a 60% market share of what? Are these telecom broadband users the right target market for a Tivo? I think they should have cast the net narrower not wider....

Sky tried that and failed.

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#257131 20-Sep-2009 01:49

burtz: Yes a 60% market share of what? Are these telecom broadband users the right target market for a Tivo? I think they should have cast the net narrower not wider....

60% of the total number of broadband subscribers in NZ are with Telecom. So I understand.

cokemaster: Sky tried that and failed.

That article quotes that

The $5 flat rate fee Sky charges per month sounds great until you run out of data on your home plan which is the exact scenario that has resulted in the pin being pulled on the service.

Obviously the Telecom + TiVo deal of unmetered data gets around that. Will be interesting to see how this all pans out.

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#257278 21-Sep-2009 07:20

I am keen to learn more about the 'on demand' content. How much 'television' programming will be on demand and how much movies will be on demand.

Depending on the level on content it could make it a better option than Sky. Create your channel scenario and filter out the garbage. And save $100 per month.

Here is a crazy notion, lets give peace a chance.

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#257287 21-Sep-2009 09:27

burtz: Yes a 60% market share of what? Are these telecom broadband users the right target market for a Tivo? I think they should have cast the net narrower not wider....

60% of the total number of broadband subscribers in NZ are with Telecom. So I understand.

cokemaster: Sky tried that and failed.

That article quotes that

The $5 flat rate fee Sky charges per month sounds great until you run out of data on your home plan which is the exact scenario that has resulted in the pin being pulled on the service.

You reckon ? I'd say it was the dross that was being served up for download. Twice I looked into Sky's download option - vaguely, it was a few lifestyle channels ( MTV, Living, etc), and wrestling. Maybe 1 doco channel. It was a joke. No sports, no movies, nothing of any value.

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#258212 24-Sep-2009 23:27

Umm, I might be missing something, but how does zero rating traffic make money for the provider? Doesn't someone have to pay, somewhere? If over time more people download more and more video, doesn't the pipe have to get bigger? With SD video and HD video as a future, how and who pays? Do ads down the side of the screen really cover it? What is the business case?

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#258223 25-Sep-2009 00:10

JoeytheBlowy: Umm, I might be missing something, but how does zero rating traffic make money for the provider? Doesn't someone have to pay, somewhere? If over time more people download more and more video, doesn't the pipe have to get bigger? With SD video and HD video as a future, how and who pays? Do ads down the side of the screen really cover it? What is the business case?

Tivo will not give you unlimited access to any content online, only specific content that will be hosted locally (ie. on telecoms network). That makes the concept very affordable because National bandwidth is very very cheap (in regards to fixed and variable costs) comparative to international bandwidth. Tivo is merely a new way for Telecom to distribute content locally at very low cost = massive point of difference compared to other ISP's!!!

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#258288 25-Sep-2009 11:13

JoeytheBlowy: Umm, I might be missing something, but how does zero rating traffic make money for the provider? Doesn't someone have to pay, somewhere? If over time more people download more and more video, doesn't the pipe have to get bigger? With SD video and HD video as a future, how and who pays? Do ads down the side of the screen really cover it? What is the business case?

Well, you’d have to go work for Telecom or TiVo to find that out, but I imagine it goes something like this

TiVo content hosted locally = very very low cost for Telecom/GB (the biggest constraint on bandwidth is the international pipe)

TiVo exclusive to Telecom = more reasons for customers to join Telecom or stay with Telecom when they might otherwise have taken their broadband and calling elsewhere, so Telecom make more money that way.

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#263382 12-Oct-2009 00:25

hmmm tivo + Telecom smacks of iphone + AT&T and look what happend there

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#263392 12-Oct-2009 06:39

Athlonite: hmmm tivo + Telecom smacks of iphone + AT&T and look what happend there

In what what? An iPhone can only be purchased and used on the At&T network in the USA. Making it work on any other operator requires hacking the device to make it work.

The core functionality of a TiVo (seeing and EPG and recording/watching TV) will work with any ISP. It's simply the PPV and VOD content that is restricted to Telecom.

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#266196 22-Oct-2009 20:18

Well I just got the latest In Touch junk mail leaflet from Telecom extolling the virtues of Tivo. The last line of it was:

"To use TiVo you must have Telecom broadband and a landline. Charges apply for these services."

I thought you don't need a broadband connection to use TiVo, just if you want to download content. If so then in my opinion this is misleading advertising.

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#266202 22-Oct-2009 20:25

Rhygar: Well I just got the latest In Touch junk mail leaflet from Telecom extolling the virtues of Tivo. The last line of it was:

"To use TiVo you must have Telecom broadband and a landline. Charges apply for these services."

I thought you don't need a broadband connection to use TiVo, just if you want to download content. If so then in my opinion this is misleading advertising.

To use Tivo you must have an internet connection. To use the VOD features it must be a Telecom connection.

If you're confused it would probably pay to read the FAQ on the Tivo website

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#266251 22-Oct-2009 23:15

Rhygar: Well I just got the latest In Touch junk mail leaflet from Telecom extolling the virtues of Tivo. The last line of it was:

"To use TiVo you must have Telecom broadband and a landline. Charges apply for these services."

I thought you don't need a broadband connection to use TiVo, just if you want to download content. If so then in my opinion this is misleading advertising.

you need a broadband connection (any ISP) to use the EPG on a TiVo. To use the OnDemand type service you need a Telecom Broadband connection.

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#266287 23-Oct-2009 08:58

NonprayingMantis:
Rhygar: Well I just got the latest In Touch junk mail leaflet from Telecom extolling the virtues of Tivo. The last line of it was:

"To use TiVo you must have Telecom broadband and a landline. Charges apply for these services."

I thought you don't need a broadband connection to use TiVo, just if you want to download content. If so then in my opinion this is misleading advertising.

you need a broadband connection (any ISP) to use the EPG on a TiVo. To use the OnDemand type service you need a Telecom Broadband connection.

Correct. Now read again what seems to be in the Telecom leaflet as reported:

"To use TiVo you must have Telecom broadband and a landline. Charges apply for these services."

It does give the impresson it only works with Telecom's broadband, right? If this is exactly what is written then it is misleading.

Does anyone have a copy of this leaflet to upload a picture please?

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Rhygar

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#266290 23-Oct-2009 09:13

I have the leaflet at home. Will scan it and upload the pic tonight.

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#266372 23-Oct-2009 14:30

I think it depends how you interpret it. You mght argue that the ad is in a Telecom brochure, so of course they are recommending Telecom broadband. They may have been trying to distinguish between broadband and dialup for instance, or talking about the "full experience". It would have been clearer to say "must have broadband and a landline" but not sure that makes this misleading. I wonder if there's any fine print.

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