Topic to discuss everything related to YouTube.

I first joined YouTube in 2010. I was very excited about the new PS3 I bought online. The problem is - the online store supposed to deliver it in 3 working days. After waiting for weeks and spending hours talking with their call center people, I made a ranting video explaining what happened and demanding a solution. Not long after that, I finally received my PS3. The video wasn't viral, but I reached over 11000 people. They left comments about their own bad experiences with that particular company and lots of support messages.

YouTube has changed a lot since then. Despite the last December YouTube controversy, demonetization, making harder for new creators to succeed, I still believe it is a great platform for creative people. Today the web is saturated with so much video content, that viewers are asking the following questions (and you should be able to answer them).

* Why should I watch this video?
* Is this video worth my time?
* Why should I care about the person in this video?

I won't lie to you. Building your YouTube audience, or, more accurately, your YouTube community is hard work. If you just want to make money on YouTube or is doing that for 'fame', I don't think that strategy will work in the long run. Again, it's hard work and you better be doing it because you love it, and you are passionate about it.

There is no secret formula for success on YouTube, but this is what I'm using on my own path.

Destination. What do you want to do with your message on YouTube?
Motivation. Why do you want to get to that X?
Be able to clearly and concisely articulate your destination and why it drives you.
Learn to master YouTube as a social platform.
Craft it all into a strategic path for new media.
Continually evaluate your path and, as necessary, make course corrections to reach your X.

I gonna use my own channel as an example of my 'What' and 'Why'. See my statement:

"My mission as a creative digital artist is to give voice to the voiceless. I want to make a positive impact and contribution in other people's life. That's why I use my skills to create good quality videos that will inspire, motivate and entertain our community. The idea behind this channel was mixing cartoon robots and real people, generating valuable discussions around human behavior, technology, and a variety of topics."

I hope other Geekzone users find this useful. Even if you don't have a YouTube channel, feel free to post feedback or suggestions. There's nothing more frustrating for creators than spending a lot of time making something good if nobody can find or watch it.