It looks like Amazon Instant Video *might* be coming down under... From "Amazon Video will use Top Gear stars to launch Prime service in Australia":
Amazon's streaming-video-on-demand (SVOD) service might finally see an official launch in Australia off the back of the forthcoming Amazon exclusive show featuring former Top Gear stars Jeremy Clarkson, Richard Hammond and James May.
Industry analysts believe that the planned motoring show, which is expected to appear on Amazon Video before the middle of the year, would be the ideal platform for Amazon to make its own assault on the Australian market, according to a report in the AFR.
Clarkson, Hammond and May were signed by Amazon after Clarkson was dismissed from the long-running BBC motoring show after attacking a producer.
Amazon's original productions, including award-winning series such as Transparent and Mozart In The Jungle, have made it a strong competitor to Netflix around the world. However, it is yet to reveal official launch plans in Australia.
One big stumbling block for Amazon is that Amazon Prime membership, which costs $US99 a year, isn't solely about watching streaming video. It also includes free two-day delivery on all products ordered through Amazon. That would be expensive and tricky to execute in Australia, where delivery options are less diverse and Australia Post has cut back on the frequency of regular services. However, charging a similar sum in Australia -- likely, since most rival services cost around $10 a month -- might lead to a backlash since it would include "less" than the US equivalent.