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FineWine

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#248148 12-Mar-2019 11:05
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Just announced: Apple Sends Out Media Invites for an 'It's Show Time' Event on March 25

 

Apple is expected to use the event to unveil its rumoured Apple News service and a streaming TV service.

 

Another player in the market and just following Disney's announcement of its upcoming Disney+ Streaming Platform to Host Entire Disney Motion Picture Library.

 

My local DVD rental shop, United Video, has just announced it is closing. That only leaves Civic Video (I believe) left in Tauranga. So no more nipping down on a Friday or Saturday night for the latest movie rental. The last Blockbuster in America is now the last in the world.

 

Though I have Netflix at $15/m and LightBox Free TV series but pay per movie rental, $5 here, $15 here, $20 there, it all starts to add up each month. How fragmented does the streaming industry have to get before people stop paying ? Even with new movie releases straight from theatres after only a 2 to 4 weeks or even original content, or even back catalogues, is it going to be enough to get people to pay for all these separate services ? The market is or soon will be saturated with streaming services all wanting a slice of an ever diminishing pie.

 

In thinking whilst writing this, providers like Apple Movies with their time limited rental or buy outright service is the way to go. You rent a movie or buy it outright. You rent an episode or buy the series and this is properly where Apple will go with its soon to be announced streaming service. 

 

If that is going to the case then it will, I believe, be quite the game changer, a really big paradigm shift, for the entire industry. Hulu, HBO, Amazon Prime, Disney etc and yes even Sky/Fox will have to rethink their game plans.

 

Literally A Game of Streaming Thrones is about to commence.





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Benjip
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  #2196441 12-Mar-2019 11:08
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As a big Apple user, I can't wait for Apple's new streaming and news services to be announced… and US-exclusive.




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  #2196444 12-Mar-2019 11:14
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I would not be surprised if its US exclusive. Not because of Apple itself, but because rights of movies and tv series is a minefield.

 

There has been some stories about how difficult it is for services like Netflix, Spotify etc. so get world wide rights for content. From my understanding they have to deal with the rights country by country.

 

Don't expect Apple to be able to do any better when it comes to dealing with getting world wide rights for the content.





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  #2196451 12-Mar-2019 11:29
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FineWine:

 

If that is going to the case then it will, I believe, be quite the game changer, a really big paradigm shift, for the entire industry. Hulu, HBO, Amazon Prime, Disney etc and yes even Sky/Fox will have to rethink their game plans.

 

Literally A Game of Streaming Thrones is about to commence.

 

 

Content it King, and OTT services make it very easy to deal with customers, dealing with content creators is much, much, more complicated,

 

I think the streaming landscape is going to get a whole lot worse (more fragmented) before it gets better, But Disney and Netflix are going to be the big players,  sure Apple can deliver customers, but if you are Disney or Netflix its debateable whether you need Apple...

 

The question is will the big content creators (Netflix, Disney)  move to a global model?

 

Or will they find the current model of slicing up markets and then having people bid up the price of their offerings more profitable..

 

 

 

I think we will find Apple's new offering is heavily US based....

 

 

 

 




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  #2196463 12-Mar-2019 11:51
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I can't see buying movies or buying TV series will happen. People want cheap. $15 for heaps of stuff is now the standard normal. And if there are now 6 players, we can pay for 6, or 4 or 2, and we will probably need to forego something. A new one appears, check it out, maybe have that and cancel another, again we will have to forgo something if we don't want to pay 7 x $15 or $20

 

This is the competition that was wanted.


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  #2196496 12-Mar-2019 12:56
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FineWine:

Though I have Netflix at $15/m and LightBox Free TV series but pay per movie rental, $5 here, $15 here, $20 there, it all starts to add up each month. How fragmented does the streaming industry have to get before people stop paying ? Even with new movie releases straight from theatres after only a 2 to 4 weeks or even original content, or even back catalogues, is it going to be enough to get people to pay for all these separate services ? The market is or soon will be saturated with streaming services all wanting a slice of an ever diminishing pie.




Just my thoughts.

Just thinking on the terminology used in an industry I used to work in there are some terms like “customer spend”.

Basically, how much does one have to spend to maintain ones standard of living. The interesting part of that is ones ‘discretionary spend’. The portion one spends on things wanted rather than needed - such as entertainment, internet etc.

I think a company can measure its average revenue per user (ARPU) and the trick for them would be to maximise it. However, I think in the service world, while one would certainly like to be the one-stop shop and single bill, perhaps the reality is to be able to have a slice of that pie.

So I guess, the question is, how many slices will the average customer agree to - I think service transactions are typically monthly, so might come out of the customers monthly discretionary spend.,

How long will it be before there is consolidation - someone becomes the service aggregator to a single point of billing. I would think this would be the domain of the entity that has the point of presence.

For myself I am thinking that the service providers will likely just turn into icons on the desktop, but like a store, once you enter (footfall) it would be about how long can you keep them there and how often do they return (customer experience).




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  #2196592 12-Mar-2019 15:47
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Given we haven't been able to buy tv shows for the past 5 years, I can't see any of this being applicable for NZ.  We get music and movies only it seems.

 

 





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  #2196609 12-Mar-2019 16:21
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jarledb:

 

I would not be surprised if its US exclusive. Not because of Apple itself, but because rights of movies and tv series is a minefield.

 

There has been some stories about how difficult it is for services like Netflix, Spotify etc. so get world wide rights for content. From my understanding they have to deal with the rights country by country.

 

Don't expect Apple to be able to do any better when it comes to dealing with getting world wide rights for the content.

 

 

Country by country and studio by country. for a global studio thats one agreement, then you need to get rights in each country for the same studio.

 

Yeah, its a lawyer-fest





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  #2196611 12-Mar-2019 16:23
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FineWine:

 

Though I have Netflix at $15/m and LightBox Free TV series but pay per movie rental, $5 here, $15 here, $20 there, it all starts to add up each month. How fragmented does the streaming industry have to get before people stop paying ? Even with new movie releases straight from theatres after only a 2 to 4 weeks or even original content, or even back catalogues, is it going to be enough to get people to pay for all these separate services ? The market is or soon will be saturated with streaming services all wanting a slice of an ever diminishing pie.

 

 

Other than Kayo (sports), I only use one streaming service at a time. For the months I use Neon, I don't have Netflix and Lightbox (and visa versa). This is what should happen when the market shards, thinking of paying for all of them is just a waste of money.

 

FineWine:

 

 

 

In thinking whilst writing this, providers like Apple Movies with their time limited rental or buy outright service is the way to go. You rent a movie or buy it outright. You rent an episode or buy the series and this is properly where Apple will go with its soon to be announced streaming service. 

 

If that is going to the case then it will, I believe, be quite the game changer, a really big paradigm shift, for the entire industry. Hulu, HBO, Amazon Prime, Disney etc and yes even Sky/Fox will have to rethink their game plans.

 

Literally A Game of Streaming Thrones is about to commence.

 

 

If I was to buy outright, it would be a physical product (DVD or Blu Ray), not an online product, which forces vendor lock in (especially for Apple).

 

I'm in two minds about PPV movies (Stuff pix, Lightbox Movies, etc.). $7ish for a new release movie (as in just released on DVD/BR) seems good value for money (and saves a trip to the DVD store), but I can't seem to push myself to actually rent it.


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  #2196614 12-Mar-2019 16:26
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stinger:


If I was to buy outright, it would be a physical product (DVD or Blu Ray), not an online product, which forces vendor lock in (especially for Apple).


I'm in two minds about PPV movies (Stuff pix, Lightbox Movies, etc.). $7ish for a new release movie (as in just released on DVD/BR) seems good value for money (and saves a trip to the DVD store), but I can't seem to push myself to actually rent it.




In my mind rentals are fine, it’s like going to the movies. Or buy physical.

I don’t trust buy digital, there’s been cases where contracts expire, and the media you “own” no longer works (Disney and someone else IIRC)




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  #2196631 12-Mar-2019 16:57
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davidcole:

In my mind rentals are fine, it’s like going to the movies. Or buy physical.

I don’t trust buy digital, there’s been cases where contracts expire, and the media you “own” no longer works (Disney and someone else IIRC)

 

 

 

Sure but how many physical releases can you buy new for the same price as the digital edition? 


FineWine

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  #2196649 12-Mar-2019 17:25
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stinger: Other than Kayo (sports), I only use one streaming service at a time. For the months I use Neon, I don't have Netflix and Lightbox (and visa versa). This is what should happen when the market shards, thinking of paying for all of them is just a waste of money.

 

Yes, I have a relative who has been trying to persuade me to do this for months now. Binge on Netflix for 6 months then suspend account and binge on Amazon Prime for 6 months. But he also uses a VPN, (TunnelBear I think as it is the one he got my sister onto) He gets Hulu and HBO. I will have to choose a Geo service.

 

stinger: If I was to buy outright, it would be a physical product (DVD or Blu Ray), not an online product, which forces vendor lock in (especially for Apple).

 

I have 480 DVD's and 40 downloaded. I will this year be buying an Apple TV box and renting movies but only buying very special ones which I will place onto a dedicated HD or 1Tb SSD.

 

stinger: I'm in two minds about PPV movies (Stuff pix, Lightbox Movies, etc.). $7ish for a new release movie (as in just released on DVD/BR) seems good value for money (and saves a trip to the DVD store), but I can't seem to push myself to actually rent it.

 

I too have hesitated but with the closure of my local rental store this is the way I will have to go.

 

'The Times They Are A Changin'. I'll await Apple's new offering and start making some serious decisions re my future entertainment viewing. They will of course have to split up iTunes into separate succinct app's e.g. music, movies & TV Series, etc.





Whilst the difficult we can do immediately, the impossible takes a bit longer. However, miracles you will have to wait for.


 
 
 

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  #2196654 12-Mar-2019 17:31
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Digital is king, but having a US account is Queen, as both Apple (movies and rentals) and Netflix work much better if you VPN to LA, so I expect I’ll need to do the same for their streaming option too 🤔

Bonus is they usually have the movies around the same time they come onto our theatres here too 😂

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  #2196658 12-Mar-2019 17:47
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I think it will be boring as hell. The hype they're trying to create is ludicrous. I can understand why, because the are so late to join the party and so much behind the netflix.





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  #2196660 12-Mar-2019 17:54
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kobiak:

 

I think it will be boring as hell.

 

 

Wash your mouth out.


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  #2196673 12-Mar-2019 17:59
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jarledb:

 

I would not be surprised if its US exclusive. Not because of Apple itself, but because rights of movies and tv series is a minefield.

 

 

Apple has lots of experience on content distribution - iTunes is evidence of that. And they have the clout. Don't understimate it.

 





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