This morning Apple has at last announced its streaming services which comes in two packages. 

 

 

 

Here's the breakdown of Apple's new TV services.

 

 

 

 

Apple TV Channels

 

 

Apple TV Channels includes Epix, HBO, Showtime, Starz and others. Users will need to subscribe to each channel, but Apple did not say how much it will cost for each service or if it will offer a package that includes all of them at a discount.

 

"For some of us, the big bundle is more than we need, so we designed a new TV experience where you can pay for only the channels you want all in one app," Apple's Peter Stern said during Apple's press conference. "Watch everything on-demand and ad-free."

 

Some of this isn't new: Apple TV already lets people connect their cable provider into the Apple TV app and, using single sign-on, automatically login to apps that support streaming if you also pay for cable.

 

A new home screen inside a new Apple TV app will serve as a launchpad for finding TV shows and movies to watch, and it will make recommendations it thinks you'll like. The Apple TV app is already available on iPad, iPhone and Apple TV, but the company will also bring it to Macs this spring. It will also launch on Vizio, Sony, LG and Samsung smart TVs, as well as Roku and Amazon Fire TV boxes.

 

Apple TV Channels and the new Apple TV app will launch through a software update in May. It will be available in more than 100 countries.

 

 

 

 

Apple TV+

 

Apple also announced Apple TV+, an ad-free subscription streaming service that will be home to its library of original content. This is the service that puts it head-to-head with similar offerings from Amazonand Netflix.

 

 

 

 

 some of the content coming in Apple TV+:

 

• Steven Spielberg said he will reboot the TV series "Amazing Stories" for Apple TV+.
• Reese Witherspoon, Jennifer Aniston and Steve Carell announced a new TV series called "The Morning Show."
• Kumail Nanjiani will release an anthology series inspired by immigrants in the U.S. titled "Little America."

J.J. Abrams, Oprah Winfrey, Octavia Spencer, Jason Momoa, M. Night Shyamalan, Jon M. Chu and others will also create original content for Apple TV+.

 

 All of the Apple TV+ original content will be available inside the Apple TV app, which means you'll be able to watch it on iPhones, iPads, Macs and even some of the other devices that are getting the Apple TV app later this year. It will launch in 100+ countries this fall. Apple didn't announce pricing for Apple TV+.