Personalized plates used to be much more of a thing than they are now. Murray Thom had the original rights to personalized plates - that man is a brilliant entrepreneur with the uncanny knack of being able to turn not much into something quite special - as an example, Carl Doy has the artist credits, but Murray produced & drove his Piano By Candlelight albums to over 3m sales worldwide. I think Murray might have had a close relative who allocated the personalized plates licence, but really you'd be looking long & hard to find a better candidate to establish & grow the market for the first ten years. Back then, there was a genuine investors market for blue plates - 2, 5 & 8 were the record setters - & a lively marketplace for regular personalized plates. It's been 25 years since Murray Thom influenced the PP industry & I don't think I've seen one single noteworthy innovation since. The whole PP thing seems to me to be a very flat, uninspiring product now.

Like @Wheelbarrow01, I also have a few personalized plates - bought in the heat of the moment & largely forgotten about ever since. Because there's a few Holden plates (HSV350, GTS350 etc) which will latch onto the booming prices being paid for Holden cars, I might one day meet someone who wants to own them & turn a long forgotten punt into a pr0fit. Or not.