1: How many are you buying?

2: Is it a fleet deal?

3: Do you have a record of purchases from either dealer?

If the answers are...

1: One

2: No

3: No.

Then you may not get more than 4-5% off the market price.

https://www.geekzone.co.nz/forums.asp?forumid=162&topicid=261575

good topic on the same subject

Toyota fixed price, Lexus not.

Before you go and attempt to negotiate with professionals I would suggest you watch John Cadogan on the Autoexpert channel on YouTube. While he is crass and opinionated on a lot of topics, he has some excellent videos on not getting ripped off when buying a new vehicle. There are also some from ex-salespeople in the US but the Aussie experience is probably closer to ours.

Being prepared for the highly sophisticated sales tactics is half the battle. That and not falling in love with the vehicle until after you own it.

Good luck!

We ordered and paid a deposit on a new European car about a month ago. Obviously if you're trading-in your existing car, the changeover price is a combination of discount on the new car and the trade-in price offered by the dealer. It doesn't really matter whether the money comes a discount or from the trade-in price - and I think the dealers themselves sometimes fudge the mix of these numbers to get a sale.

I had a changeover price in mind that I hoped to get to - and we were really pleased that we were able to get to that by dealing with two competing dealers on literally the same car. We started the discussions just a few days after the dealers re-opened when NZ went to Alert Level 3 and I think they were both very keen to get a sale on their books after being closed for months. OTOH I suspect that the value of secondhand cars has dropped somewhat due to economic circs, so that could have worked against us. However we got a really good deal that we were more than happy with.

On balance, from a negotiation and price point of view I think it a pretty good time to be buying a new car.