wmoore: When people say they prefer LCD over Plasma, their mind is usually made up from what they see in a retail store. Firstly there are always more LCD than plasmas on display, most LCD have been set to superbrightsupercolourlookatme mode. The only true way to compare an LCD and plasma, is to put them under normal household lighting, all colour processing etc must be turned off and a ISF calibration should be done. The playback machine and even cables should be the same. Only then can you really say which you prefer.
'In Australia, Great Britain and several other European markets, independent surveys have been conducted on the perception of Plasma versus LCD technology. Initially 56% of those surveyed thought LCD would offer better picture quality than Plasma with 42% thinking Plasma was better. These viewers were then shown both Plasma and LCD TVs in normal home lighting conditions and the swing to Plasma was very marked – up to 69%, with only 31% believing that LCD looked better.'
Its a moot point for the OP. He wants a 32" set which rules out Plasma.
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It's like they don't even want to sell them.
] and I'll admit the picture from the built in Freeview HD is good and sharp I still look at it and think how flat the colour is compared to the plasma in the living room. This is the last hurdle for me accepting LCD as a contender for replacing a plasma. LCDs seem to have this washed out-ness because of the rear screen lighting. Even if I adjust the settings 8 ways from Sunday, I can't get a good compromise between black blacks and good colour depth without the reds being too red. But overall I would recommend it if you are after a fully featured 32" full HD TV. USB socket fo photos and video [some video, and you have to register your Dixv license or something, I haven't managed to get it to play anything directly] 
