Is the Telecom XT brand dead?

Forums › Spark New Zealand › Is the Telecom XT brand dead?

freitasm

BDFL - Memuneh
61314 posts

Uber Geek
+1 received by user: 12060

Administrator

Trusted

Geekzone

Lifetime subscriber

Topic # 104386 17-Jun-2012 16:55

Interesting comments by Juha about Telecom distancing themselves from the "XT" branding...

I have noticed the same - less and less of "XT" being talked about. What do you think?

Backblaze cloud backup (personal and business) | Geekzone broadband switch | Amazon (Geekzone aff) | MightyApe (Geekzone aff) |

My technology disclosure | Business Transformation | Enterprise Content Management | Customer Relationship Management

1 | 2

6288 posts

Uber Geek
+1 received by user: 1069

Trusted

Lifetime subscriber

Reply # 642142 17-Jun-2012 17:02

I've noticed that too. With CDMA almost gone, there's no real reason to have a specific branding for the "new" network, so it makes sense. Calling it a smartphone network just makes it look fancy :)

johnr

19282 posts

Uber Geek
+1 received by user: 2600
Inactive user

Reply # 642143 17-Jun-2012 17:04

Looks like to me the brand is slowly getting phased out, Glad they did not Spell it ' Smartfone network '

juha

Juha
1318 posts

Uber Geek
+1 received by user: 5

Trusted

Subscriber

Reply # 642147 17-Jun-2012 17:22

It is a very long name though... and generic.

XT was fine, but Telecom probably think it's tarnished by the big network failures.

Juha

SteveON

1917 posts

Uber Geek
+1 received by user: 110

Reply # 642165 17-Jun-2012 17:58

Cdma used to be T3G

keewee01

1710 posts

Uber Geek
+1 received by user: 169

Trusted

Reply # 642239 17-Jun-2012 21:40

Didn't they say ages and ages ago (after all those very embarrassing mass outages and network shortcomings - before all the tweaking and upgrades) that they were going to phase out the XT brand because of, essentially, how tarnished it had become?

Either way, I not surprised.

johnr

19282 posts

Uber Geek
+1 received by user: 2600
Inactive user

Reply # 642245 17-Jun-2012 21:45

SteveON: Cdma used to be T3G

Wonder how the Telecom staff member feels now that got the T3G tattoo

John

mattwnz

14349 posts

Uber Geek
+1 received by user: 1866

Reply # 642247 17-Jun-2012 21:52

It's been the smartphonenetwork for quite a while. The XT brand didn't really mean anything, and I thought it was an odd to name, and something that reminded me of those old ibm xt's. The smarthphonenetwork basically says what it is and used for. they do also have 'skinny', and I guess there are resellers of telecoms network too.

SCUBADOO

104 posts

Master Geek
+1 received by user: 10

Reply # 642266 17-Jun-2012 22:49

I wonder if XT has (had) anything to do with Xtra?
http://www.telecom.co.nz/internet/broadband/usage

etc.

quickymart

3960 posts

Uber Geek
+1 received by user: 836

Reply # 642308 18-Jun-2012 06:07

Nope.

old3eyes

7873 posts

Uber Geek
+1 received by user: 790

Subscriber

Reply # 642343 18-Jun-2012 08:39

SteveON: Cdma used to be T3G

Still is here.
http://www.telegistics.co.nz/

Regards,

Old3eyes

lxsw20

2184 posts

Uber Geek
+1 received by user: 661

Subscriber

Reply # 642439 18-Jun-2012 11:33

T3G has stuck here at work. If anyone is after a T-Stick it's known as a T3G card/stick.

Ragnor

8027 posts

Uber Geek
+1 received by user: 387

Trusted

Subscriber

Reply # 642450 18-Jun-2012 11:50

They should kill off all their useless sub brands (XT, xtra etc) and just go with the strength of their company brand: Telecom Mobile, Telecom Total Home etc.

The "Smartphonenetwork" brand is dumb.

oxnsox

1923 posts

Uber Geek
+1 received by user: 139

Reply # 642468 18-Jun-2012 12:27

Smartphonenetwork I see a few ways:
- It's poke at VF who don't offer a total 3G experience across their entire 97% coverage network
- It's focusing you (potential users) on future phones and features, and has a wide appeal to business and aspiring customers alike.
- And it's a happy sop to existing customers ('you're smart for choosing us')

XT may only ever have been a temporary tool to get users to focus away from the old network, but smartphonenetwork is generically more acceptable, especially to a new owner......

coffeebaron

5261 posts

Uber Geek
+1 received by user: 2276

Trusted

Lifetime subscriber

Reply # 642482 18-Jun-2012 12:56

T4G?

Chorus has spent $1.4 billion on making their xDSL broadband network faster. If your still stuck on ADSL or VDSL, why not spend from $150 on a master filter install to make sure you are getting the most out of your connection?
I install - Naked DSL, DSL Master Splitters, VoIP, data cabling and general computer support for home and small business.
Rural Broadband RBI installer for Ultimate Broadband and Full Flavour

Need help in Auckland, Waikato or BoP? Click my email button, or email me direct: [my user name] at geekzonemail dot com

manhinli

2483 posts

Uber Geek
+1 received by user: 4

Trusted

Reply # 642535 18-Jun-2012 14:00

They already partially killed XT off in marketing some time ago - when Telecom launched their "from here we can do anything" slogan.

They did put "XT" (in name only) and "smartphonenetwork" together in one ad (my guess is that it was probably for legal reasons in naming, alongside the CDMA network): http://www.youtube.com/watch?v=_iWmv53beY0

SCUBADOO: I wonder if XT has (had) anything to do with Xtra?

If I remember correctly, XT stood for eXTreme. Extreme flop that was.

Here's another interpretation of "XT", provided by Google: http://www.google.com/search?q=what+does+xt+stand+for

oxnsox: Smartphonenetwork I see a few ways:
- It's poke at VF who don't offer a total 3G experience across their entire 97% coverage network

Wasn't that the other way 'round? XT failed to get to 97% coverage and had to pull the statement off their coverage page, while Vodafone did via. the 3G/3G Extended network.

The fact that XT's completely 3G does give some credence to the "smartphonenetwork" because smartphones use data significantly more, and is (anecdotally) one of XT's strengths.

Find me on Twitter!

I posted 1, 2 x 10^3 times!

1 | 2