Is the Telecom XT brand dead?

Forums › Spark New Zealand (including Skinny and BigPipe) › Is the Telecom XT brand dead?

freitasm

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#104386 17-Jun-2012 16:55

Interesting comments by Juha about Telecom distancing themselves from the "XT" branding...

I have noticed the same - less and less of "XT" being talked about. What do you think?

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#642142 17-Jun-2012 17:02

I've noticed that too. With CDMA almost gone, there's no real reason to have a specific branding for the "new" network, so it makes sense. Calling it a smartphone network just makes it look fancy :)

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#642143 17-Jun-2012 17:04

Looks like to me the brand is slowly getting phased out, Glad they did not Spell it ' Smartfone network '

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#642147 17-Jun-2012 17:22

It is a very long name though... and generic.

XT was fine, but Telecom probably think it's tarnished by the big network failures.

Juha

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#642165 17-Jun-2012 17:58

Cdma used to be T3G

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#642239 17-Jun-2012 21:40

Didn't they say ages and ages ago (after all those very embarrassing mass outages and network shortcomings - before all the tweaking and upgrades) that they were going to phase out the XT brand because of, essentially, how tarnished it had become?

Either way, I not surprised.

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#642245 17-Jun-2012 21:45

SteveON: Cdma used to be T3G

Wonder how the Telecom staff member feels now that got the T3G tattoo

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#642247 17-Jun-2012 21:52

It's been the smartphonenetwork for quite a while. The XT brand didn't really mean anything, and I thought it was an odd to name, and something that reminded me of those old ibm xt's. The smarthphonenetwork basically says what it is and used for. they do also have 'skinny', and I guess there are resellers of telecoms network too.

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#642266 17-Jun-2012 22:49

I wonder if XT has (had) anything to do with Xtra?
http://www.telecom.co.nz/internet/broadband/usage

etc.

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#642308 18-Jun-2012 06:07

Nope.

old3eyes

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#642343 18-Jun-2012 08:39

SteveON: Cdma used to be T3G

Still is here.
http://www.telegistics.co.nz/

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#642439 18-Jun-2012 11:33

T3G has stuck here at work. If anyone is after a T-Stick it's known as a T3G card/stick.

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#642450 18-Jun-2012 11:50

They should kill off all their useless sub brands (XT, xtra etc) and just go with the strength of their company brand: Telecom Mobile, Telecom Total Home etc.

The "Smartphonenetwork" brand is dumb.

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#642468 18-Jun-2012 12:27

Smartphonenetwork I see a few ways:
- It's poke at VF who don't offer a total 3G experience across their entire 97% coverage network
- It's focusing you (potential users) on future phones and features, and has a wide appeal to business and aspiring customers alike.
- And it's a happy sop to existing customers ('you're smart for choosing us')

XT may only ever have been a temporary tool to get users to focus away from the old network, but smartphonenetwork is generically more acceptable, especially to a new owner......

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#642482 18-Jun-2012 12:56

T4G?

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#642535 18-Jun-2012 14:00

They already partially killed XT off in marketing some time ago - when Telecom launched their "from here we can do anything" slogan.

They did put "XT" (in name only) and "smartphonenetwork" together in one ad (my guess is that it was probably for legal reasons in naming, alongside the CDMA network): http://www.youtube.com/watch?v=_iWmv53beY0

SCUBADOO: I wonder if XT has (had) anything to do with Xtra?

If I remember correctly, XT stood for eXTreme. Extreme flop that was.

Here's another interpretation of "XT", provided by Google: http://www.google.com/search?q=what+does+xt+stand+for

oxnsox: Smartphonenetwork I see a few ways:
- It's poke at VF who don't offer a total 3G experience across their entire 97% coverage network

Wasn't that the other way 'round? XT failed to get to 97% coverage and had to pull the statement off their coverage page, while Vodafone did via. the 3G/3G Extended network.

The fact that XT's completely 3G does give some credence to the "smartphonenetwork" because smartphones use data significantly more, and is (anecdotally) one of XT's strengths.

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