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BDFL - Memuneh
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Topic # 65302 2-Aug-2010 11:48
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Free yourself with Vodafone SIMple

Vodafone is on the move again, with the introduction of an entirely new range of SIM only mobile plans. 

The new plans, called Vodafone SIMple, offer all the benefits of On Account, with the freedom of a one month term.

Customers have long been able to sign up to Vodafone’s popular Talker or TXTer plans for a 24 month term and take advantage of  calling and TXTing any network, any time. Talker and TXTer plans also include calling, TXTing and video calling whenever you like to a nominated Vodafone mobile with one included BestMate.

SIMple offers the same great value, with the option of a one month term, or an extra 50% more anytime minutes on a 12 month term. 

Vodafone’s General Manager of Consumer, Kursten Shalfoon, says Vodafone has developed this new range of consumer plans as a result of lots of great customer feedback.

“We asked our customers what they like, and what they want more of. They told us they want more freedom and flexibility to call who they want, when they want, and greater value, so that’s what we’re introducing with SIMple. All the Add-ons (such as Family, mobile internet) available with Talker and TXTer are available on the SIMple plans.”

The SIMple TXTer 60 plan on a one month term offers 60 national anytime minutes and 600 TXTs to any network, plus one included BestMate, as well as the flexibility to cancel with one month’s notice. SIMple Talker plans are also available.

“SIMple Talker customers will get Vodafone to Vodafone calling and TXTing all weekend long,” says Shalfoon.

Vodafone’s SIMple plans launch this Wednesday online and in store.




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  Reply # 361486 2-Aug-2010 12:10
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Hmm. Launching on Wednesday, after 2d's launch? interesting.
Are they going to include data as well? That doesn't mention anything about it.
(Like their Fail Prepay)

EDIT: Just saw you posted the  plans..
 

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  Reply # 361490 2-Aug-2010 12:13

You can buy add-ons.

Cheers

Paul




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Reply # 361495 2-Aug-2010 12:19
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Gosh as if there were not already enough plans to confuse even technology gurus, here we go again with yet another plan.

I am starting to like the simplicity of 2 degrees, even if they are not the cheapest, at least they are easy to understand and decipher!

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  Reply # 361548 2-Aug-2010 13:22
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so if you compare the existing plans to the new ones i would be pissed off to be an on-account customer

Smart 60 = 60 anytime minutes, 600 any network txt for $60 per month and 24 month term
SIMple TXTer 60 = 60 anytime minutes, 600 any network txt and 1 best mate for $40 per month and a 1 month term

so if i just signed up for a smart60 plan i will be kicking myself for the next 2 years

please let me know if i made a mistake, also i didn't include the data or PXT offer as it expires Sept 1st.




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  Reply # 361549 2-Aug-2010 13:24

You've left off the data - each Smart plan comes with xMB of data - currently everyone gets 3GB but typically it's 250/500/1GB.

Hence the difference in pricing.




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  Reply # 361553 2-Aug-2010 13:33
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PaulBrislen: You've left off the data - each Smart plan comes with xMB of data - currently everyone gets 3GB but typically it's 250/500/1GB.

Hence the difference in pricing.


my bad, i didn't see the normal data allowance on the website at first, just the special offer.

So would this replace the existing TXTer 60 and Talker 60 plans or will these be additional?




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  Reply # 361560 2-Aug-2010 13:45
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Am I correct in saying that these "new" plans are exactly the same as the old plans except for the 1 month term with option of 12 month contract for more minutes and txts?

http://www.vodafone.co.nz/shop/plansOnAccount.jsp?plantype=mobile&billingMethod=onAccount&planSegment=consumer&menuKey=mnit100018


If so you would be a bit miffed if you just signed up for 24 months on one of these plans!

Just another reason it pays to be very cautious before signing up for a long term contract.

Edit: Just noticed that old signups got the following:

Bonus offer
Up to $120 off a mobile
OR 10 extra minutes

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  Reply # 361572 2-Aug-2010 14:05

pwner: so if you compare the existing plans to the new ones i would be pissed off to be an on-account customer

Smart 60 = 60 anytime minutes, 600 any network txt for $60 per month and 24 month term
SIMple TXTer 60 = 60 anytime minutes, 600 any network txt and 1 best mate for $40 per month and a 1 month term

so if i just signed up for a smart60 plan i will be kicking myself for the next 2 years

please let me know if i made a mistake, also i didn't include the data or PXT offer as it expires Sept 1st.



KISS - VF have not followed this rule!

Its really hard to compare, I mean there are so many offerings its just impossible to keep up. Instead of giving their existing customers the benefits of reduced prices they will just release a new plan.

Why not just have 10 plans and let people sit in them? If the price goes down then they pay less. It would cause a LOT LESS confusion and wouldn't make the OC customers annoyed.

I left VF for the reason that they kept on doing this and it worked out better at times to be on prepay. Come on, unlimited weekends if you spend $x during the week or $2 for unlimited talking.... bloody annoying if you ask me. 

 



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  Reply # 361574 2-Aug-2010 14:09
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SteveON: Its really hard to compare, I mean there are so many offerings its just impossible to keep up. Instead of giving their existing customers the benefits of reduced prices they will just release a new plan.

Why not just have 10 plans and let people sit in them? If the price goes down then they pay less. It would cause a LOT LESS confusion and wouldn't make the OC customers annoyed.



As someone once said "What has every telco in the world done in the past? It's used confusion as its chief marketing tool. And that's fine ... But at some level, whether they consciously articulate or not, customers know that's what the game has been. They know we're not being straight up.""




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  Reply # 361584 2-Aug-2010 14:16

freitasm:
SteveON: Its really hard to compare, I mean there are so many offerings its just impossible to keep up. Instead of giving their existing customers the benefits of reduced prices they will just release a new plan.

Why not just have 10 plans and let people sit in them? If the price goes down then they pay less. It would cause a LOT LESS confusion and wouldn't make the OC customers annoyed.



As someone once said "What has every telco in the world done in the past? It's used confusion as its chief marketing tool. And that's fine ... But at some level, whether they consciously articulate or not, customers know that's what the game has been. They know we're not being straight up.""



LOL - but that's not how you create loyalty! Loyalty is worth more than confusion.

But in the next 12-24 months we will see what technique is better now that we finally have three mobile providers and LLU is coming along slowly.

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  Reply # 361586 2-Aug-2010 14:18

BTW when is the media conference tomorrow? and will you be live updating on twitter or GZ?



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  Reply # 361588 2-Aug-2010 14:19
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I have to say I am happy to see Vodafone coming with a no long term commitment plan. A few years ago all term contracts were scrapped but then the company took new directions and they reverted that position.

The way I see a term contract it's not only a barrier to leave, but a barrier to entry. People (like myself) are afraid of signing up for a term contract and being locked with something that's not what they expected. Something like "better the evil you know..."

Of course not everyone think about that, otherwise you wouldn't see on account customers on Vodafone. But no terms are a good move and should attract many of the prepay crowd.





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  Reply # 361591 2-Aug-2010 14:23

freitasm: I have to say I am happy to see Vodafone coming with a no long term commitment plan. A few years ago all term contracts were scrapped but then the company took new directions and they reverted that position.

The way I see a term contract it's not only a barrier to leave, but a barrier to entry. People (like myself) are afraid of signing up for a term contract and being locked with something that's not what they expected. Something like "better the evil you know..."

Of course not everyone think about that, otherwise you wouldn't see on account customers on Vodafone. But no terms are a good move and should attract many of the prepay crowd.




I'm not a fan of LT contracts, over the past 5 years I have been lured into three contracts and broke them all simply because there was something better on the other side. Never again, unless I was guaranteed loyalty from the company. Loyalty is an asset, if the company is loyal to the clients then the clients will give it back.

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  Reply # 361592 2-Aug-2010 14:23

Term contracts certainly have their place - in a market where handset locking is frowned upon, term contracts allow us to include a handset subsidy so customers who want a $1000 device can get it without plunking down $1000 up front.

Different customers want different things.


Paul




Paul Brislen
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http://forum.vodafone.co.nz


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