During today's WWDC '08 keynote address, Apple's senior vice president of worldwide marketing Phil Schiller "slipped" when discussing iPhone 2.0 and its interconnectivity with MS Exchange by referring to ActiveSync as Active Stink.  From what I've seen whilst searching for gossip on the new iPhone, there's a lot of focus and diatribe on that one comment.  From what I saw, it looked to me as the way he refers to it in the private of the office, etc. and not how he intended it to come out.

What do you reckon, a faux pas or an intentional dig?  And do you think Steve would have commented on it backstage?