So I got an email this week about an SSD service program for MacBook Pro 13" non touch Bar models.

I was suspicious at first as my mail program had moved it to spam but it seems to check out.

https://www.apple.com/nz/support/13-inch-macbook-pro-solid-state-drive-service-program/?cid=acs::mbprossd.email

As far as I can tell all they will do is wipe the hard drive and update the firmware, reinstall the OS then send me home to restore my MacBook from a backup. Why can't they just provide the firmware via download so I can upgrade it myself?

Anyone else impacted?