cddt:
So my iPhone once again received the alerts, but didn't play a sound. I have the alerts enabled, but it remained silent when the notification popped up. This happened last time we had an alert so I was fiddling with the settings trying to work out how to unsilence it, but no luck!
Were you actively using the iPhone at the time? I've noticed this before but I'm pretty sure it's coincided with me actively using the iPhone at the time (unlocked and in an app) I think, so it's just pushed the notification to front of screen while notifications on other devices have gone off.
The only other thing I can think of that might've changed in my use is that I did have the media volume up when the last two alerts went out, but that shouldn't affect the alert sounds (at least I hope not - I normally have the media/speaker volume down to 0 unless I actively want to hear something to avoid surprise bursts of sounds from ads/etc in quiet settings).

